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The Code Of Ethics In The Ford Motor Pinto Case

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In philosophy, there exist three major approaches in normative ethics. The Code of Ethics would be classified as the first approach, deontology, which emphasizes following duties and roles as an ethical approach to situations. Then there is consequentialism, which means analyzing the consequences of actions and making ethical decisions based on that. For me, this is the one I disagree with most. In my situation, following this school of thought would mean going along with the company, because I would keep my job, because that would result in the most positive personal consequences for myself. The last, and most helpful to me, is known as virtue ethics. According to one paper discussing virtue ethics from the University of Stanford, virtue ethics states, “Constantly attending to our needs, our desires, our passions, and our thoughts skews our perspective on what the world is actually like and blinds us to the goods around us.” [5] For me, that means I must put aside my personal stake in the matter (my job) and focus on the other consequences of allowing the public testing of the car. Case studies serve as examples of similar situations that engineers have faced in the past and make it possible to analyze the after-effects of company’s decisions in the past and use the information to help someone with their circumstances. One case that I feel is directly relevant to my own is the Ford Motor Pinto Case. According to one journalist at the time, Mark Dowie,

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