The following report seeks to summarise the content of the video based on the topic selected from the assigned chapters 11 and 12; ‘anchoring’. The first section will summarize the content of the video and examine the concept used to explain the ‘anchoring’ principle, specifically using it in a practical intervention for the British Heart Foundation. The report will then go on to describe the application of the principles of “Made to Stick” by Chip & Dan Heath used in the project, focusing on the implementation of the principles throughout the video.
Section 1: (Summaries the content of the video) + provide additional information
Anchoring is defined as a process where “different starting points yield different estimates, which are biased toward the initial values” (Tversky and Kahneman, 1974). The British Heart Foundation was selected as an organisation for a practical intervention. The project focused on their website and how anchoring could be used to increase donations for this charity. Anchoring is frequently used in marketing campaigns and pricing strategies; the iPad launch by Apple in 2010 was used as an example of best practice in our video. The original clip of the iPad launch was first shown as a concrete and credible example of anchoring, followed by a reenactment of a possible board meeting at the Apple Headquarters. An unexpected parody video of what really went on in Steve Jobs’ head during the launch further emphasised the use of anchoring in
After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.
In the reading, Encouraging the Heart by James Kouzes and Barry Posner, they seek to explore one of the most indescribable leadership skills of all caring. Caring is said to be an essential skill to be a successful leader, yet one of the most difficult to master. Kouzes & Posner propose that caring leadership is composed of seven essentials: setting clear standards, expecting the best, paying attention, personalizing recognition, telling the story, celebrating together, and setting the example. The book seeks to describe how and why caring leadership works, and goes beyond outlining practices and principles associated with this type of leadership. This book is an inspirational and uplifting blend of theory and principle, true-life stories of caring leadership, and self-reflecting questions.
“Racism is man’s gravest threat to man- the maximum of hatred for a minimum of reason.” (Abraham J. Heschel, Jewish philosopher). Richard Beynon’s ‘The Shifting Heart’ was first published in 1960, and insightfully explores the impact of racism. It is based on the lives of the Bianchis, an Italian family living in the suburb of Collingwood, during the post World War II immigration boom. As a literary device, symbolism is the representation of a concept through underlying meanings of objects. Beynon portrays the message, ‘racism is a result of intolerance, not the specific races alone,’ through the use of symbolism as well as the various racial attitudes of characters. The set
Marine stones: cold stone, made from sedimentary rock should be recharged by leaving in sunlight/moonlight or burying in the earth overnight.
The narrator in Tell Tale Heart may have been mentally unstable by the end of his story, but was he mentally stable when he committed the murder? The evidence strongly suggests that he was mentally stable when he commited the crime because he knew what he was doing. When he suffocated the old man, he went so far as to chop up the body and hide it under the wooden tiles of his own home, and he was happy when he realized that he killed the man so that he didn't have to look at his eye anymore. All of this evidence points to him knowing what he was doing and realizing the consequences, which implies that he was mentally stable.
There are many interventions that can assist an ME sufferer in improving their occupational imbalance and regaining a sense of identity.
The artifact I selected is a public service announcement from the American Heart Association. The American Heart Association has produced various health issue ads and campaigns geared towards educating individuals on health risks, symptoms, prevention and facts about heart-related conditions. In the beginning of this video, NBA player Paul George is seen playing basketball on a court by himself reflecting on how his mother’s stroke was devastating and sudden. Paul George then stresses the importance of knowing the signs of a stroke. This is known as the acronym F.A.S.T., Face drooping, arm weakness, speech difficulty and time to call 9-1-1. He desires to make sure that every person is knowledgeable of these signs so they will be prepared to act fast and possibly save someone’s life. I came across this video while looking up information about heart-related issues caused by high blood pressure. The message delivered in this video has become a reality for many in our nation. From this video, we learn that early detection is critical in increasing the stroke survival rate.
The term immigrant is defined as “a person who comes to a country to take up permanent residence” (“Immigrant”). In her autobiography, Barefoot Heart, Elva Trevino Hart speaks of her immigrant ways and how she fought to become the Mexican-American writer she is today. She speaks about the working of land, the migrant camps, plus the existence she had to deal with in both the Mexican and American worlds. Hart tells the story of her family and the trials they went through along with her physical detachment and sense of alienation at home and in the American (Anglo) society. The loneliness and deprivation was the desire that drove Hart to defy the odds and acquire the unattainable sense of belonging into American
Heart failure affects nearly 6 million Americans. It is the leading cause of hospitalization in people older than 65. Roughly 550,000 people are diagnosed with heart failure each year (Emory Healthcare, 2014). Heart failure is a pathologic state where the heart cannot pump enough blood to meet the demand of the body’s metabolic needs or when the ventricle’s ability to fill is impaired. It is not a disease, but rather a complex clinical syndrome. The symptoms of heart failure come from pulmonary vascular congestion and inadequate perfusion of the systemic circulation. Individuals experience orthopnea,
physical release of all the energy built up in the body does not actually take
This essay is based on the Case study of a patient named as Mrs Ford. It will be written as a logical account, adopting a problem solving approach to her care. She is elderly and has been admitted onto a medical ward in the hospital, following a stroke. This essay analyses the care that she will receive and focuses on the use of assessment tools in practice. Interventions will be put in place directly relating to the assessment feedback and in line with best practice.
EBIs to reduce disruptive behavior and increase academic achievement can include trainings and implementation support at the school, class-wide, and individual student-level, and are often either academic or behavioral in nature. Overall, implementation of both universal (i.e. class-wide) and targeted (i.e. student-level) interventions have demonstrated positive impacts on decreasing disruptive behaviors and increasing student academic achievement (Flower, McKenna, Bunuan, Muething, & Vega, 2014; Vannest, Davis, Davis, Mason, & Burke, 2010).Ross, Romer, and Horner (2012) also found that teachers in schools implementing Positive Behavioral Interventions and Supports with high fidelity
The Tell Tale Heart' is a story about a man who killed an old man just
During inspection of the heart assessment observe abnormal finding. Inspect the jugular vein and the carotid artery. Note pallor or cyanotic skin color, temperature, turgor, texture, and clubbing of finger. Observe for swelling, edema and ulceration. Clubbing is a sign of chronic hypoxia caused by a lengthy cardiovascular or respiratory. Poor cardiac output and tissue perfusion is noted by cyanosis and pallor. For dark-skinned, inspect his mucous membranes for pallor. Decreases or absent of pulse with cool, pale, and shiny skin, and hair loss to the area, and the patient may have pain in the legs and feet may indicate arterial insufficiency. Ulcerations typically occur in the area around the toes, and the foot usually turns deep red when dependent
According to Healthy People 2012 there are more then 800,000 new cases of diabetes each year, with the numbers on the rise. With this in mind, Healthy People 2012 has identified diabetes as their number five focus area. In order to reach their goal of improving the quality of life for people with diabetes they have identified diabetes teaching as their number one objective. Furthermore, in order to reduce the number of complications of diabetes, Healthy People 2012 has identified foot ulcers as their ninth objective. Through patient education Healthy People 2012 hopes to reduce the number of foot ulcers in people with diabetes, as diabetes is the number one cause of nontraumatic amputations in the United States. In order to