Successful managers strive to solve problems, motivate employees, and make sure the organization achieves its goals and objectives. However, these managers do not go out and randomly perform their responsibilities rather they seek to master the functions of management. Henri Fayol outlined the functions of managers and leaders as; planning, organizing, leading or directing, and control. As such, managers have to perform their functions with the company’s organizational structure in mind to improve customer experience and financial performance and ensure that roles and responsibilities are not replicated.
Organizational structures allow employees and teams to work effectively together to develop positive work ethics. The different organizational structures are matrix, divisional, functional, and project-based. Organizations that use the matrix structure give team members more autonomy as well as more responsibility for their work thus increasing team productivity, creativity, and innovation. The matrix structure allows for the cooperation of managers in solving problems through group interactions. This paper seeks to discuss the application of the control function of management in Starbucks, which employs the matrix structure of management.
Starbucks is the largest roaster, marketer and retailer of specialty coffee in the world. The firm was founded in 1971 in Seattle, Washington and maintains presence in 62 countries. The company’s matrix organizational structure has led to
With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a
Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both operated and licensed) around the globe, had $3.3 billion net revenues and was opening 3 new stores a day in average.
Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality
According to Henri Fayol, managers perform five basic functions; planning, organizing, leading, commanding, and controlling. Managers also adapt to assuming multiple roles, enabling them to comfortably transition between being a Monitor, a liaison, a disseminator, a resource allocator, and more. Successful managers do not simply dictate orders, they apply multiple disciplines, embrace the organization as a living breathing entity which has differing moods, requirements and needs, and they understand strive to create a challenging and satisfying work environment, one which promotes innovation, employee dedication and high productivity. To create this type of environment, managers need to understanding their greatest asset are the people whom they manage. A successful manager fosters trust with their subordinates, empowers them to grow and learn, and becomes a dependable resource the employees can count on no matter what struggle may stand before them.
starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One
Starbucks Coffee Company was founded in 1971 in Seattle Washington. It is an American global coffee house selling coffee of high quality (Liz, 2013). Starbucks have more than 22551 outlets in 65 countries. It serves hot and cold beverages, espresso, whole bean coffee, caffe latte, full leaf teas and pastries etc. Starbucks starts to lead the industry in sustainable business and Innovation (Liz, 2013).This Corporation was initially founded by 3 friends. Starbucks belongs to food sector industry but mainly know for Coffee.
Starbucks coffee company is one of the most powerful American Corporations, it founded in 1971, inside a historic public market called Pike Place Market in Seattle Washington by three partners (lee, n.d). Starbucks company commenced with a small shop specializing in brewing products and providing high-quality coffee addition to teas, today it become a leading retailer of specialty beans, large variety coffee beverages, different pastries, and snacks, with approximately 24,000 stores in over 70 countries such as Belgium, Brazil, china, and Cyprus, and it is serving millions of costumers daily with unique product and premium prices (“Starbucks company profile,” n.d). The main international competitors of Starbucks are Costa the British coffee
Starbucks is one of the largest chains of coffee shops in the world. They started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now own 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well seasoned management team popularly known as H2O, because of Howard Schultz (Chairman
Starbucks, as everyone knows, is the leader of coffee retailers in the world today. Despite the competitiveness in the market, Starbucks has still been the best and most famous company among those coffee companies. Success of Starbucks is due to its application of the effective and useful management theories. First of all, Starbucks has applied the General Administrative Theory which includes the 14 principles of management and the Bureaucracy. The 14 principles of management is fundamental rules that can be applied in every organisation, which
The organizational culture of Starbucks is structured to be diverse. They take risks with applying new items to sell in the shops. Upholding a strong ethical corporate culture is paramount to
Starbucks—This $21 billion Seattle-based company sells has over 9,000 outlets world-wide. Selling everything from coffee to CDs, Starbucks is in the business of the “coffee experience,” and they’re always looking to partner with those companies that will best complement their customers’ desires for a high quality coffee drinking
Starbucks is a corporation well known for roasting, marketing and retailing of crafted quality beverage that is based on coffee. Starbucks started its operations in Seattle’s Pike place market with Howard Schultz helping in its marketing and retailing efforts. The company is extremely successful and focused on the development of positive company-customer relationships. Starbucks uses company-customer relationships and a customer-centered approach as its key business strategy. The customer-centered approach allows the company to maintain its current position in the market.
transaction is a true relationship. Starbucks prefers to maintain a long term relationship with its vendors and suppliers. Starbucks is looking for quality then service and last cost when considering a partner relationship with a supplier. Starbucks only partners with companies that can adapt and grow with it. These companies need to provide quality consistently and at a pace that is able to meet the needs
The coffee industry has become a very competitive and expanding market segment in North America, including companies like Dunkin, McDonalds, Nestle, Burger King, Caribou Coffee, and Costa Coffee. The top leading coffee corporation in this market is Starbucks with Dunkin and McDonalds trailing close behind. This corporation has reached a maximum 36.7% market share, well above Dunkin ranking at 24.6% and McDonalds at 19%, with Starbucks and Dunkin making up over 60% of the market share (Geereddy, 2013: see appendix 1). Starbucks is a retailer, roaster, and marketer of high-quality whole bean coffee. With more than thirty blends of specialty coffee, hand-crafted beverages, smoothies, and teas, Starbucks’ mission is to inspire and nurture
The company has also developed a structure and control system. With the realization that human capital holds a vital role in the development and sustainability of any institution, that of Starbucks included, it has taken to task to protect the same. To develop this, the company has an elaborate system that ensures the production levels of the company are met with pride. This like other leaders in the same has entailed ensuring they have an empowering corporate culture, topped by ensuring their employees enjoy competitive benefits.