The Culture Industry And Its Influence On Audience And The Way

With the proposed concepts, such as branding in commercialism, High Culture/Low Culture, and the false promises made in uniform products, one is granted to see today’s society as hovering closely to a capitalistic system set up to facilitate the vast desires of the masses. As Adorno and Horkheimer bluntly put it, “personality scarcely signifies anything more than shining white teeth and freedom from body odor and emotions” (71). We can only think of ourselves as just another gear in the American machine, churning away endlessly and waiting to be fed with the uniformity of culture, the greed, manipulation, and

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Adorno writes that the public usually follows what they believe to be the popular opinion. The study performed with the high school students can be used as an example to prove this point, where students identified their favorite songs as the same songs that were most popular at the time. The cause of the correlation can be understood as a desire to fit in. Since the students believed the crowd prefered a certain song, their desire to belong to that crowd results in them declaring (and convincing themselves) they like the song as well. The issue is that this proceeding happens to numerous listeners: Their desire to belong to what they believe to be a pre-existing crowd actually turns them into one. What Adorno is illustrating here is the circularity that pertains listening to radio music: Listeners notice a song is being played many times on the radio. Unaware of how the plugging of music really works, they believe the song’s frequent plugging is due to high popular demand. Their belief that the crowd enjoys the song, in addition to their desire to belong, results in people choosing to praise the song as well. This, in turn, culminates in the song’s actual (albeit superficial) popularity and more importantly, turns people into a mindless

I argue that authors and producers often attempt to impose their own set of cultural and political ideologies on its audience through a certain depiction of right and wrong. In this manner, works of fiction might influence, perhaps even alter, the ideologies of the audience.[3] Accordingly, analyzing the depiction of ideologies in media content can serve as a basis for further research on if and how producers intend to influence their audience.

In his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in today’s society. Young men and women are more interested in the release of the newest Taylor Swift or Adele song than political issues. People have become less intellectual as they are being consumed by the culture industry. It is much easier for a person to let himself be consumed by mass media and to let the media

Furthermore, Dorothy Smith argues that social theory offers little female perspective, especially seen in large concepts such as media. This application can be seen in Adorno’s argument of culture industry, in which mass media is used as a mechanism to hinder people’s ability to

In the text Adorno and Horkheimer primarily focuses on the issue of art such movies, radio program and etc becoming a commodity and the fusing of the market and art areas. The criticism of the culture industry stems from the fact that for Adorno and Horkheimer culture held the answer for liberation, however the mass produced culture that they found in America was instead enslaving people. Adorno and Horkheimer’s argument regarding mass culture produced products and its effects and commoditization of art remain important to contemporary society because these issues have continued to have a negative effect on contemporary society this can be observed by analyzing contemporary mass culture products such as television, movies and the internet.

    As previously stated, the Cultivation Theory is the belief that prolonged exposure to the media will condition your thinking. To be specific, repeatedly seeing something (or the lack thereof) on TV or in movies affects the way you view the world around you. According to “Living With Television: The Violence Profile”, “All societies have evolved ways of explaining the world to themselves and to their children. Socially constructed ‘reality’ gives a coherent picture of what exists, what is important, what is related to what, and what is right.” (Gerbner). This quote relates to the idea of media representation by implying that what is shown on the media is portrayed in such a way that makes the consumer believe it is reality. As an example, if the media portrays homosexuals as sassy and bossy, it will be done repeatedly until that single idea becomes a ‘reality’. The media also uses this tactic in reverse, which is called symbolic annihilation. This concept says that lack of representation in the media equates to lack of existence in society. The less you are seen in the media, the more you are deemed imaginary and will be treated as such.

“The Culture Industry: Enlightenment as Mass Deception” by Theodor Adorno and Max Horkheimer is a pivotal article in history that changed the way in which many communications scholars viewed media. Both authors were members of the Frankfurt School, a school of thought which looked further into Karl Marx’s theories about capitalism and the issues of mass production. Published in 1944, Adorno and Horkheimer revealed their beliefs that the media, much like the economy, is becoming mass produced, and is therefore turning people in society into media-consuming robots. Industrialization created work lives for people in which they would work on only one part of a larger machine. As a result, they felt less involved in the completion of the project as a whole, and therefore felt less pride in their jobs and their lives in general. Instead, these people turned to media and pop culture so that they would feel more fulfillment within their lives. Adorno and Horkheimer believed that these people had a reduced capacity for original thought because media is now force feeding them the ideas of what they can think and feel. This essay will prove that although Adorno and Horkeimer’s points were justified through the eyes of authors George Lipsitz, Lev Manovich, and Susan J. Douglas, there are still exceptions to their theories that they do not account for.

Throughout history, music has been seen as a medium in which different people all over the world can relate. Adorno criticizes, however, that songs that have the most “hits” on the top music charts or are most listened to, otherwise known as popular music, are being produced for and consumed by the masses as a commodity. He identifies popular music as being a part of a culture used for capitalism, and that we as listeners, are falling into a trap in which we believe songs have individuality and that we have the freedom to choose what we listen to. He argues that in reality these popular songs are all standardized and made to seem different through various elements that are added. In this paper, I will display how Adorno’s critique of popular music being used for capitalism applies to the song,1-800-273-8255, by hip-hop and rap artist Logic, through its standardized elements in both its content and marketing; however, I will argue that although it contains these elements, the audience is actively listening and responding to the song as it brings awareness to mental health and suicide prevention that is changing and saving lives all around us.

According to Theodor W. Adorno in The Culture Industry: Enlightenment as Mass Deception, the culture industry is the entertainment business. “The whole world is made to pass through the filter of the culture industry” (1113). While people are consuming products from the entertainment manufacturers “with alertness even when the customer is distraught,” real life is not becoming indistinguishable from the movies (1113). The majority of consumers are able to distinguish products from the entertainment manufacturers such as movies, TV shows, radio and books from reality.

This essay will evaluate Adorno’s critical attack on popular music. The essay will briefly provide some context on Adorno. Adorno claims that “listeners are made not born”, thus listening is a cultural practice, in which modernity has transformed into a profit (Adorno, 2002:248). By this, the essay will begin by focusing on the broader idea of the culture industry, in terms of commodities and popular music as not being critical. Following on, particular focus will be given to three main areas which convey Adorno’s criticism of popular music. These being, the musical form under standardisation, pseudo-individualisation and regressive listening in terms of escapism. Standardisation will be evaluated in structural terms, and critiqued by Middleton (1990) and Witkin (2003). Adorno’s critique of popular music can only be understood in relation to his analysis of serious music, therefore, the essay will focus on both types of music. Adorno’s criticisms of popular music and critics of this criticism, will enable for a conclusion to be drawn on whether or not I agree with Adorno’s claims on popular music.

Adorno and Horkheimer suggest ideology as the reason dominant culture industries are able to sustain themselves. They argue that “The culture industry tends to make itself the embodiment of authoritative pronouncements, and thus the irrefutable prophet of the prevailing order” (Adorno and Horkheimer 17). Thus, we can think of these “authoritative pronouncements” as methods Hollywood employs to sustain its dominance. By proclaiming a certain set of ideas which convinces the public that no other authority or ideas exist otherwise, Hollywood mystifies and obfuscates all other traces of thought. It normalizes its manipulation of the public by ostracizing other values and ideas outside the predominant notions of standardization and mass production.

In 1944, Theodor Adorno and Max Horkheimer, members of the Frankfurt School who fled from the Nazi Germany to the USA, were publishing their seminal essay ‘The Culture Industry: Enlightenment as Mass Deception’. Political critique, their thesis about the ideological domination of capitalism on cultural production is one that persists today and is regularly renewed (Mukerji & Schudson, 1991). Yet, since the first half of the twentieth century, evolutions have occurred within the ‘Culture Industry’, and while the theory – focusing primarily on the music and cinema industries – is still applicable to some features of contemporary ‘cultural industries’ (Hesmondhalgh, 2007), these changes require a contemporary reconsideration of it.

The proponents of Frankfurt school of media theory Theodor Adorno described media as mass deception and claimed it promotes conformity, and intellectualism, risks reducing adults to the level of 11 years olds and impedes the development of independent individuals.( Adorno