The Deepwater Horizon Oil Spill

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

On April 20th 2010 an explosion on an oil ridge of the coast of the Gulf of Mexico, was the cause of the greatest environmental disaster in history of the United States. This explosion took the lives of eleven men who were working on the ridge, and also ruptured an oil line, which dumped more than 4.9 million barrels of oil into the Gulf of Mexico. This oil spill significantly affected the wildlife of the gulf coast, killing hundreds of fishes, birds, and reptile that call the gulf coast home. The spill also affected global supply chain for major industries.

The spectrums of oil spill issues are diverse and large. They range from environmental issue to economic, ecological, ethical, politics and policies. Among many other oil spills, the BP oil spill in the Gulf of Mexico, occurred on April 20, 2010 was recorded as the greatest environmental disaster in our history (BP leak the world's worst accidental oil spill, 2010).

How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?

The oil spill created long term problems for the living organisms that inhabit the Gulf of Mexico. The oil covered the feathers of birds, making them unable to float at the surface. The oil killed some of the deep sea coral as far as seven miles away from the site. Mammals ingested the oil, which resulted in some of the mammals having internal bleeding and ulcers. This has also lead to an increase in sea turtles stranding, sick dolphins, and a decrease in population of many marine animals. This disaster stuck during the breeding season for many species of wildlife. “The oil’s toxicity may have hit egg and larval organisms immediately”, which could have wiping out those age classes. Population dips and cascading food web has occurred due to

To begin, the Exxon Valdez Oil Spill was a man-made environmental disaster that occurred in 1989. On March 24, the Exxon Valdez oil tanker struck Bligh Reef and spilled 260,000 barrels of crude oil into the waters of Prince William Sound in Alaska (Piatt, Lensick, Butler, Kendziorek & Nysewander, 1990). Eventually, this oil spread across 30,000 km² of water, damaging ecosystems and marine life along the way (Piatt, 1990). Evidently, this oil spill is considered to be one of the most destructive man-made environmental disasters in history (Dimdam, 2013).

This presentation features the Exxon Valdez oil spill, which significantly affected the environment in and around Valdez, Alaska. In this connection, Group D will explore: the background information of Prince William Sound, the oil business in Valdez and the event of the oil spill. Next, the team defines the problems – that is, the effects of the spill – what damage did it cause. After, we will diagnose the issues – meaning that the group intends to pinpoint the root causes of the problems. The next step is to substantiate that the stated causes are linked to the issues; to accomplish the aforesaid, the response time and level of preparedness will be analysed. In order to mitigate similar incidents, the team explores action plans that have

Offshore oil drilling is a controversial topic because when oil spills, it does extensive amounts of damage to the environment. Countries capable of mining oil in the ocean reap the economic benefits in addition to reducing their dependency on external oil. While it is uncontroversial that offshore drilling is a massive boon for those countries, the environmental consequences of a spill also affect the economic welfare of nearby residents. Oil contaminates animals through a process called biomagnification, where chemicals progressively become more detrimental to the animals the higher they are on the food chain. When oil spills into the ocean, it impairs the growth of native species and deteriorates the ecosystem. As a result, the livelihood of people in the tourist industry, fisherman, and shrimpers is crippled and may take decades to recover.

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

In Santa Barbara, California, in 1969, even though the spilled oil was not even very large, thousands of dolphins, seals, and birds were killed (Ivanovich, and Hays, 2008). Moreover, in the Gulf of Mexico, 82,000 birds, roughly 6,165 sea turtles, approximately 25,900 marine mammals, and indefinite amount of oysters, fishes, corals, and crabs have been harmed or killed by the spilled oil. Additionally, the spilled has killed many aquatic plants. ( A Center for Biological Diversity Report, 2008). As a result, vegetation, which are the most essential part of the ecological pyramid, and other animals will be affected negatively by the dangerous impact of the spilled oil, which probably is going to cause some problems in the ecological pyramid. In fact, any defect in the ecological pyramid may become a dreadful problem that occurs an ecological

The e Deepwater Horizon oil spill at the Macondo well began on April 20, 2010, in the Gulf of Mexico on the BP-operated Macondo Prospect. An explosion on the Deepwater Horizon drilling rig on 20 April 2010 killed 11 people and caused almost 5 million barrels of oil to flow into the Gulf of Mexico. The spill covered 68,000 square miles of land and sea and triggered a response effort involving the use of nearly 2 million gallons of dispersant chemicals (Pallardy). Considered the largest accidental marine oil spill in history, the Deepwater Horizon oil spill (DHOS) resulted in widespread environmental and economic damage, the exact nature of which is only beginning to be understood (Shultz 59). This paper will address the causes of this unmitigated ecological disaster and discuss steps that need to be taken to prevent a similar disaster from occurring again.

The effect of oil spill is usually calculated in terms of damage on the environment, aftermath on marine species, and effect on the tourism and fishery industries. The impact on human health is less known relatively. The financial costs associated with oil spills are also a factor. Arguably, it is a less serious consequence of an Oil Spill, however the financial costs have the potential to bankrupt an organization. BP suffered major financial loss as a result of the Oil Spill in the Gulf of Mexico. They have paid up to $1.5 billion in an effort to settle various claims and compensation. (BP, n.d)

With the huge impact of the oil spill on marine life and coastal regions, fishing and tourism industries of the places affected in the Gulf Coast severely declined. In the fishing industry, the incident led to an approximate $2.5 billion loss, while tourist industries experienced a loss of a predicted $23 billion (Jarvis, 2010). In addition, the moratorium placed on deep water drilling left 58,000 workers unemployed (ibid).

The BP Oil Spill An Introductory Background - One of the most controversial ecological disasters in recent history focused on multinational British Petroleum and their Gulf of Mexico Operations. The Deepwater Oil Disaster began on April 20, 2010 with an explosion on the Deepwater Horizon Oil platform, killing 11, injuring 17. It was not until July 15th, however, that the leak was stopped by capping the wellhead, after releasing almost 5 million barrels (206 million gallons) of crude oil, or 53,000 barrels per day into the Gulf of Mexico. It was not until September 19th that the relief well process was complete and the U.S. Government, EPA, and Coast Guard agencies declared the well breach effectively stopped (Cavnar, 2010).

Deepwater Horizon oil Spill: BP’s drilling platform in the Gulf of Mexico had an explosion in April 2010, causing the “largest oil spill catastrophe in the petroleum industry history”. It caused the death of 11 men and injury to several others. “More than 150,000 barrels of crude oil gushed into the sea, every day, for almost 5 months and up to 68,000 square miles of the Gulf 's surface were covered” (1).