The Effectiveness of the Takamine Guitar Advertisement
The Takamine guitar advert can be viewed as an effective piece of media in an array of different ways. The ways used play on a very unconventional style, which is not often used for a musical instrument. For example most guitar advertisements would use such images as a lead guitarist of a band standing tall whilst making his guitar scream out whilst he is backed by a huge amp or some such and the other.
The first thing that this advertising piece has you drawn to is its picture, although on first sight you can’t actually see what it is trying to portray as it is a picture of a girl sitting and staring at a boy who is playing to her in a
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The background of the image is distorted and blurred so as to show exactly where you should be looking and so draws the attention to the couple and the guitar. Although, the guitar may be key to this picture but the headstock that holds the company brand name is off the view of the lens, this could have been a clever ploy as to make the viewer read on and find out what the brand is.
It is always an awfully easy thing to sell a guitar over any other instrument as it is a very glamorous instrument (unlike a bass) and so the people used are also very young and attractive in themselves. This gives a sense of youth to the company and would make them much more appealing to a buyer, especially a first time buyer.
Now onto the text: the text used in this piece is very peculiar indeed and for the most of it the idea of the guitar has shifted onto that of a partnering agency. Many of the words used such as “partner”, “right for you” and “wonderful” cast up totally different thoughts from that of a guitar and this is where the adverts key selling point really delivers.
It leads on in such a way that you must read on to understand what is actually going on in the advert and leaves you in complete shock at the end when they refer you to go to “Your local Takamine trader” to
Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is
Schools often require reading materials containing unfamiliar subjects to students. Recognizing that there is significance for critical understanding of the text itself as well as the act of reading, this explains why many students today struggle with reading material that is not relevant to their lifestyle. Freire portrays that by the statement, "reading the world precedes reading the word, and reading the word implies continually reading the world" (Freire 286). A person should read their world, and then interpret it. They can then use their existential experience of the world to connect to what they are reading in print, and better understand it.
How to Read Literature like a Professor Annotations Chapter 1 Every Trip Is a Quest (Except When It’s Not) Summary: Challenges must be faced during/on the path to the destination. Commentary: you must learn self reliance before relying on others (pg 5) Commentary: There will always be someone who tries to contradict what someone says to get their point across.
he guitar goes way back to like the Medieval and the Renaissance time periods. Throughout the years it has impacted music in a huge way. You rarely listen to music that does not have the guitar either being the main instrument or working as a backup. Most music genres will be impossible without the guitar. Genres such as Rock, Spanish music, Country, American Blues etc. will not even exist if it wasn’t for the guitar. (Phoebe) “ Country and western music will not be the same without the guitar. The traditional spanish music will be impossible without the guitar. The American blues will not exist without the sad cry of the guitar”. The guitar has truly evolved and has impacted music in a huge way. And as the years go by it will keep on crying out its beautiful sound. In this essay i will tell you about how throughout the years artists have used the guitar to change music.
of her hands and looks like she is looking at something. I cannot see any of their eyes, they are not facing
to read the same thing over and over again because I don’t know what it
Many researches has been performed, showing a new type of reading. Many people today do not read the article or passage, they just skim the entire information given for key information.
The first step before reading entails previewing, which is reviewing titles, section- headers, attachments, or photos and then familiarization with the structure of the sentences. The next step is prediction, which constitutes the use of knowledge acquired after previewing and making it easier
There are certain musicians that come along that shift a culture, attitude, or future musicians. Another musician that went on influence future generations and considered one of the greatest guitar players in the world is Eddie Van Halen.
Through the use of rhetorical questions in the beginning paragraphs, the reader has time to reflect on what the purpose behind the various works
The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the
“With her legs crossed under her like a child's and her face smiling up at the cloudless sky” (“A Good Man is Hard to Find” 12). This pose was represented as a symbol of a
More than any other instrument, the electric guitar has shaped and redefined music in the last century. Although popular culture did not pay much attention to it when it was first introduced in the 1930s, it has since become equated with the very essence of rock and roll music. On an international level, the electric guitar is by far "the most famous instrument to come out of the United States" (howstuffworks.com).
As I read I try to connect with the text as much as I can because I find that this makes it easier for me to remember what the text talked about later. As I read the article I began connecting with not being able to read a full book in a very long time. I used to be
ways, often depending on the style of music that they are producing, their preferred method of