Essay on The Essence of Pop Culture

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

Popular culture is culture found in a large, heterogeneous society, that shares certain habits despite differences in other personal characteristic. Popular culture can consist of: a popular song, performer,movie or tv show, comic trip, “super hero”, etc.

Although being called "popular culture", the culture seems to be only for white people. The culture does not work for people of color since the time it began. Is pop culture just for white audience have been a question to society? Do all of the producers just make the Tv shows to white people as a target? How can people of color enjoy the pop culture when it does not make for them?

During 1945 to the present there has been many changes in Australian pop culture, these areas of pop culture include Film, television, radio, music, fashion, sport and communication. Popular Culture refers to the beliefs, attitudes and lifestyles shared by a group of people.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Culture is the complex whole including customs, law, morals, belief, knowledge, arts and other abilities and habits that man acquires as a member of society. Culture occurs naturally in an individual's interactions in the society building his/her identity right from time of birth. Culture is acquired by people through interactions in the society ADDIN EN.CITE Lopes2006458(Lopes P., 2006)45845817Lopes P.,Culture and Stigma: Popular Culture and the Case of Comic BooksSociological ForumSociological Forum387-4142132006Springer08848971http://www.jstor.org/stable/4540949( HYPERLINK l "_ENREF_1" o "Lopes P., 2006 #458" Lopes P., 2006). Popular culture includes social life aspects engaged in the public sphere. The determination of a popular culture is possible through interactions between people's everyday activities. Popular culture is influenced in the modern day by mass media that portray different aspect of the society including dressing style, greetings, eating habits and slang among others ADDIN EN.CITE Williams J.M.2010460(Williams J.M. & Rodgers J.S.,

In ours’, it’s everything from MTV hits, to Breaking Bad to Miley Cyrus. But historically, pop culture derived from the lower classes and the “low” culture, the exiled counterpart to “high” culture. High culture was considered to compose of art, literature, and classical music created by and for the most prestige. Over time “pop culture” slowly began to replace the phrase “ low culture,” pop culture or low culture was defined by what it wasn’t; elegant, refined, high culture, than rather by what it was. Mass culture. The masses looked for entertainment and distraction, soon enough it was assumed for pop culture to simply just amuse. However, pop culture can never be dismissed as being “just” entertainment or for “only” amusement.

In the chapter “What is Popular Culture and Why Study It?” from the novel The Rhetorical Power of Popular Culture, author Deanna Sellnow deliberates on the influential supremacy of popular culture in our current society. Sellnow wrote this passage to inform those affected by pop culture on a daily basis. Everyday individuals in first world countries are somehow impacted by pop culture. Pop culture’s influential power can often times mold our outlook on the world around us. It is important to realize when pop culture is trying to reevaluate your ethical beliefs so you can have a say in whether or not you want your morals to be altered.

Everyone is surrounded by popular culture in our society today. It is everywhere. From watching TV, to reading magazines, being on social media, and just browsing the internet. Popular culture is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture. The question is popular culture good or bad?

The question I have posed is a very contentious one, which has been debated by scholars and graduates for some time, with many arguing that popular culture and mass media are ways of brainwashing the 'masses' into the ways of a dominant social order. Others believe that popular culture is a type of 'folk' culture which encompasses the idea of an 'alternative' culture incorporating minority groups, perhaps with subversive values sometimes challenging the dominant control groups, as was scene with the advent of the 'Indie' music scene in the mid nineteen nineties. In this dissertation I aim to uncover whether aforementioned 'subversive values' can be uncovered in popular culture or whether popular culture is really a means by which the masses can direct dominant controlling forces.

However, what is popular culture in the context of society? Popular culture is the accumulated store of cultural products that are consumed primarily by non-elite groups such as the working, lower, and middle class. Thus, popular culture involves the aspects of social life most actively involved in by the public. As the people’s culture, popular culture is determined by the interactions between people in their everyday activities: the use of slang, styles of attire, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the media; people have certain interests that appeal to them and they seek more information regarding it. Media thus helps to propagate this popular culture because in addition to reaching those who have already adopted society’s popular culture, so too can the people who have yet to be exposed to it join in. This is a phenomenon that we also see with the emergence of soccer. Soccer had first started out as a way for English elite to socialize among themselves. The inception of modern soccer was actually due to the ‘import’ of European soccer to the countries they were

Pop Art- defined as 'making impersonality a style' by using the imagery of commercial art and other mass media sources. (Hugh Honour and John Fleming, 1991) Pop Art, a movement in the 1950's and 1960's, is based on 'popular culture' and is concerned with such phenomena of modern life as commercial posters, packaged foods,

Popular culture can be defined as “The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.” (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence.

What pops into your mind first when you think of popular culture in today’s day and age? The latest dirt on celebrities or the latest iPhone release? The latest controversial issue or the latest iTunes hit? Regardless, pop culture encompasses all four of these concepts and many more, which consume the world we live in each and every day. Think about education. At first thought, your mind may not make the connection between the newest Taylor Swift song and the highest ACT score, but the linkage between the two becomes undeniable when you dive deeper. Ponder this: each day millions of kids walk into school buildings across the United States, each of them glued to a little slice of pop culture, a.k.a. their phone. And each day these millions

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).