The Flutie Effect

Decent Essays

“Boston College’s greatest marketing campaign lasted about six seconds. It’s called the “Flutie Effect.” In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second “Hail Mary” pass 48 yards that was miraculously caught for a game-winning touchdown—a climactic capper on one of the most exciting college football games ever.The play put BC on the map for college aspirants. In two years, applications had shot up 30 percent” (Silverthorne). Exposure is huge for schools that are not very well know, and football puts schools on the map. The year after Northwestern won the Big Ten Championship, applications went up twenty-one percent (Silverthorne). Universities still rely on the “Flutie Effect” to attract new students

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