The For A Good Risk Management Plan

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Alcohol and rock concerts often intersected over the course of time; plenty of concerts and festivals have either used alcohol as a sponsor or ancillary revenue. Alcohol and other types of concessions sold at festivals are considered ancillary revenue because it is derived from goods or services other than the primary service or good being offered (What is ancillary revenue, 2015, para.1). Therefore, serving alcohol at festivals is another way for the promotors, event managers, and the venue to obtain additional source of revenue. As the event manager for the Freedom festival, a rock & roll festival being held at the PNC Music Pavilion in Charlotte, NC; it is the intention of the festival to provide the patrons with a safe and fun environment to enjoy their favorite music.
The basis for a good risk management plan is providing a risk assessment for the event before determining how to address the possible risks. “A risk assessment is a process to identify potential hazards and analyze what could happen if a hazard occurs” (Risk Assessment, 2015, para.1). Therefore, the risk assessment will be used to identify the possible problems that can arise from alcohol. The Freedom Festival event planning committee is aware of, and concerned about the risks and issues that are associated with the availability of alcohol throughout the course of the event, so they plan is to create a risk management plan to address these risks. Violence, alcohol poisoning, drunk driving, underage
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