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The Growth Of The Middle Class

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What is a circular economy, what are some of the key principles, concepts and building blocks and what system shifts might be needed to bring it about at scale? The growth of the middle class around the globe is currently driving the demand for branded goods. (EMF Report 2 2013) reports that Organisation for Economic Co-operation and Development (OECD) estimates that the global middle class will increase from 1.9 billion in 2009 to 4.9 billion in 2030 with almost 90% of the growth coming from Asia-Pacific region alone. The linear economy is based on a take, make and dispose system, whereby natural resources are extracted from the earth, stripped of unusable parts, converted into a final product then sold on to the Consumer. This product usual ends up in a landfill or incinerator. The linear system is resource intensive with the constraints of finite resources and rising costs of raw materials including the impact on the natural environment it is not sustainable for much longer. This growth will have a direct impact on the demand for branded/packaged products and with the current world economy heavily reliant on the use of raw materials, which is becoming harder and more expensive, to procure. The current linear economic model is now reaching an end. There is now a need for a new world economy system that is not reliant on fossil fuels. The circular economy is now regarded as a better alternative to the linear economy. The circular economy also referred to as closed loop

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