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The Halo Effect: Physical Attractiveness Stereotypes

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Known as one of psychology oldest phenomena, the Halo Effect is a study that can have a variety of outcomes depending on a person's judgement. It is considered a phenomena that many have used on a daily basis without realizing it in terms views of politicians and celebrities.
Developed by Edward Thorndike in 1920, the main concept of the Halo Effect is how a person's see an idea, person, or thing firsthand. Also known as the "physical attractiveness stereotype", the Halo Effect is the tendency for someone to favor another person based on physical appearance than overall personality (Standing, 2004). A relatable example of the Halo Effect in terms of Standing's definition can be the typical High School Football's star. Many young women see the football’s star as just being handsome and attractive, but may have a cold-hearted personality that can turn-off most of these women once they get to know the football' star. Other researchers over the years have elaborated …show more content…

One particular study in 1985 done by researchers, Lachman and Bass thought that their particular was parallel to Thorndike’s original concept. To test their hypothesis, the researchers administered a rating scale to a psychology’s class. The participants in this study were then asked to rate five individuals given on a 7-point scale with 1 considered to be strongly dislike and 7 considered strongly like. A week later, they reuse the participants and asked them once again to rate the same five individuals but on a more detailed rating scale. The end result of Lachman and Bass (1985) study saw that, “The data indicated that the correlations between the liking rating and the 16 individual trait ratings were generally positive and in some instances quite substantial” (p. 538). In more simple terms, there was a significant different from both the popular ones on the rating list and the unpopular

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