The Impact Of Cultural Imperialism And De-Westernization

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Presentation report The topic of the presentation is Cultural imperialism and de-westernization. The term cultural imperialism can be defined as broad cultural effects of imperialism including colonialism, but more recently, it tends to have the imperialistic impact of global capitalism. Cultural imperialism is recognized as a kind of form of the Western hegemony in which a way of cultural power to dominate other national cultures throughout the world that is not only through the entertainment but also through all areas of culture that including food, dress as well as media (Crane, Kawashima and Kawasaki 2002, p.668). De-westernization is a word that can be explained as a way that eliminates and avoid the western perspectives and …show more content…

There is a distinctive example of de-westernization illustrated in Fuchs’s article. There is no need for cultural homogenisation (Fuchs 2015, p.229), every country can have their own tradition like Bollywood film, the dancing is a special characteristic of Bollywood film which is different from other countries’ movies.

Fuchs and Sparks both mentioned about the economic developments in BRICS countries compared to that of the US together with other western countries. The figures all indicated that the BRICS countries have grown rapidly in recent years, especially in China. So this phenomenon indicates that BRICS countries are gradually occupying the world’s GDP, however, the Gini coefficient in BRICS countries remains high which means that there are high inequalities of annual income in these nations, inequality between capitalism and working class. Although the GDP of BRICS countries grown fast, the financial shares of information companies still dominated by the US which has three to five times larger than the combined BRICS information sectors (Fuchs 2015, p.231). What is more, as Sparks (Sparks 2013, p.124) mentioned in his article, the India media system has an expansion both in broadcasting and newspapers, it has a large number of readership and audiences which the US can not compete with. However, the US spent an abundant amount of expenditure on advertising which is about eight times larger than that

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