Compare Cultural Imperialism To Mcdonaldization

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

The Kiowa are a Native American people who have been greatly impacted by cultural imperialism. They were forced to adapt to western culture, and in this many of the Kiowa people were converted to Christianity. Christianity is said to be a very important aspect of many Native American cultures still today, but the way in which Christianity is portrayed and practiced in such societies, including that of the Kiowa, stays true to both the religion itself and their Native practices. The Kiowa are said to have "kiowanized" Christianity. The Kiowa version of Christianity is said to differ from "' the white man's way.'" This means that they believe in God, integrate their culture and lifestyles into Christianity, and they also relay the importance of their religion in a different manner. They use their native language in their hymns, and these hymns are comprised primarily of those elements that pertain directly to Kiowa culture. In the text Lassiter states, "Kiowa hymns 'give life to a unique Kiowa experience, preserve the language, and affirm and ongoing (and continually unfolding) Kiowa spirituality.'" This reveals the effectiveness and importance of the integration of Christianity and native Kiowa practices.

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

At this point of time, globalization has grown to be a phenomenon that is significantly important economically, politically, and culturally. The amalgamation and incorporation of the world economy around the globe has reshaped business. Not only this, it has created "new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty" (Kiggundu 2002, p. 4) by restructuring the lives of the individuals. For some, globalization is associated to modernism and contemporary practices. Others understand it as American domination (particularly those living in Asia). On the other hand, some people believe it to be the emasculation of America (Kiggundu 2002, p. 4).

So with the introduction of a foreign symbol into a host country like a new McDonald’s restaurant, the impact is not so dramatic and the host country does not fully take in the American culture but shapes it in a way to suit their lifestyle and tastes. For example, the food and names of the food at McDonald’s in Tokyo is slightly different to those in America. In India, it serves lamb burgers and in Germany beer is available. This shows that the American formula was not as international as had been hoped, and local cultural practices had to be acknowledged.

America is becoming a totalitarian threat to diversity because of the domination that consumes other countries through the years. The United States became a bigger empire than any other one ever recorded in history. The United States dominated the food industry by opening chains of McDonald’s, coca-cola factories, and Starbucks coffee houses around the world. “McDomination” (Rice-Oxley 164) pose dangers to local industries because they are at risk of extinction due to U.S. oligopolies. U.S. domination of technologies means that America monopolizes the view that is accessed of the world.

George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not

McDonalds is a company that has time after time proven to be successful in marketing. McDonald’s starts with countries that are similar to the USA in lifestyle (Moutinho & Chien, 2008). According to the article, Canadians and Americans are more similar than assumed, it points out many details of how the two countries share some of the same interest in (Waugh, 2011). In a study by researchers at two Canadian and two United States universities, no significant differences in political ideals were found between Canadians and Americans (Sniderman et al., 1988).

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.

McDonaldization involves a process of rationalization described by George Ritzer that is utilized by sociologists (Ritzer 292). Ritzer elaborates the aspect of McDonaldization of society is manifested in situations, for example, where a society adopts the features of a fast-food joints. Worth a note, fast-foods are growing very popular because they highly fits with most individual contemporary lifestyle.

Globalization is an undeniable phenomenon of our modern societies. Global patterns keep spreading in many fields of our everyday life: food, economy, marketing, and last but not least, culture. Cultural products are indeed very often produced following the American pattern and exported to various places around the world. Hollywood blockbusters are huge hits in many different countries, our radios broadcast more and more American songs and even our national singers choose to sing in English rather than in their native language. Globalization is caused by many different factors. Cross-border processes such as interregional trade, employment, population migration and military conquest or colonization probably constitute the main factors (Holton, 2000, 141, 149).

Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.

Cultural globalization has negative aspects because of cultural toadyism, cultural uniformity, and its political influence.

Cultural imperialism, the main focus of globalisation is defined as the domination of culture from some countries to the rest of the world (Tobin, 2016). It could be the cultural goods flow to the other countries, normally from the more influential or stronger countries such as the United States and some Western countries which inculcating their values through the goods or advertisements. For instance, the origin of Starbucks, McDonald’s, and