The Impact Of Fashion Industry On Business Environment

Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend go to the gym or not that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear has spread at a rapid rate globally, particularly in the women’s fashion industry. Since 2013 the increase in athleisure wear apparel has grown by 14% and accounts for 18% of the total clothing retail market. With this trend still catching on, active wear is expected to continue to grow at an average rate of 3.3% annually. Due to this rapid increase in purchasing athleisure wear the apparel industry will continue to grow especially Nike because they are the market leaders in active sportswear. For that exact reason I believe that Nike is a

Innovation: In such a mature and competitive industry, continuous innovation is crucial to the success of the company as it gives a unique selling point that rivals do not have. Both product and process innovation are Nike’s

This report aims to underling the key areas the Australian Fashion Industry need address, in order to show that it has a future in an ever competitive global economy.

The retail fashion sector is an enormous industry in the UK and there are many branded fashion retailers having

All products possess ‘life cycles.’ A product 's life cycle, abbreviated PLC, consists of a series of stages, beginning with its introduction to the market and ending with its decline and eventual withdrawal from the market.  As a product progresses through its life cycle, its sales and profitability change as it faces changing environmental pressures.   Knowledge of the product’s life cycle can provide valuable insights into ways the product can be managed to enhance sales and profitability.

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Within a mature and highly competitive market it is more crucial than ever that clothing companies listen and respond to consumer preferences. The response should be a reposition or new product offerings, rather than a strict discounting that could drive margins to ultimate decline.

New innovations are appearing all the time and the fashion world reinvents itself every season which means it never gets boring. Technology is taking over the world of fashion, for

In cash of fashion industry teen generation is the vital model which companies should hit. The loyal customer is ready to spend more money for a product of his liked brand if require so the company has to take care of its brand image and the customers likings and preferences. The customer loyalty program creates emotional bonding between the company and consumer which enhances the brand name and growth of the company. It builds long term customer relationship. This results in selective shopping and consumer becomes more careful. Gucci should concentrate on increasing its fashion brand and enhance its fashion market. Through their creative strategies the retailers have learn to manage these attitude. In fashion business, the customer loyalty program along with creativity proves to be the main basic factor for generating more revenue and enhance growth. The marketing strategies of Gucci are to incorporate controversial issues in order to enhance brand imagery. This creates a mark on overall experience and attracts the consumer. Technology is the main source for entertainment and connection between producer and consumer. Some of such technologies are ecommerce, television, internet, word of mouth through internet where companies can make brand promotions. The promotions of brand can also done through social network sites like Facebook, twitter

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.

The clothing industry, as one of the most globalized industries in the world (Bonacich et al 1994), is currently undergoing a restructuring, especially the fast fashion sector. Fashion markets are synonymous with rapid changes and short product life cycles. Therefore, changes in consumer demand for newness and fashion trend force the emergence of ‘fast fashion’ strategy in retailers like Zara and H&M and shifts in the focus of competitive advantage from price towards quick response. That is to say, clothing firms, which are adopting global or offshore sourcing strategy, are not considered to have more competitive advantages as before.

The fashion industry causes kids learn that there is only one way to be beautiful, they may feel pressured and become anorexic, or bulimic. Eating disorders are caused by insecurities or fears of being unattractive. According to the article, “The Fashion Industry May be Linked to Poor Body Image and Eating Disorders,”,”Most runway models are 14-19...many are 5-foot-10 or 5-foot-11. They average 120 to 124 pounds.” However, in the article “The Fashion Industry Promotes Eating Disorders,” it says, “The average American woman is 5’4” and weighs 163 pounds.” The difference is shocking, and this is one of the reasons why runway model bodies are so unachievable. Striving for them will cause strenuous exercise and severe diet changes that most teenage bodies will not adapt to easily. The fantasy of looking like these models can tragically lead to eating disorders out of fear of becoming overweight. Fashion industries, spanning all around the world need to look into this heartbreaking epidemic of teens succumbing to their desires to be as “perfect” as the models that are constantly shown despite the extreme, detrimental risks that it can cause. The industry profits on insecure women who doubt their attractiveness, and this needs to change.

The world has become fascinated towards the fashion. The first thing need to be considered is Fashion; it can be behavior, implementing new ideas on clothing’s, hairstyle, decorations and so on which are automatically linked to our day to day activities. In today’s context, fast fashion has become a trend to a fashion industry patterns yet delivered utilizing less costly materials to guarantee a low cost tag. Many companies have been successful and unsuccessful to earn a trust from their customer. For the matter of success level it depends on how innovativeness they are and also applies the principle of supply chain and logistic management activities for the growth of their

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.