The Impact Of Marketing On Business Management

One of the issues with the electronic systems in health care for MU is the ability to retrieve laboratory results during a patient’s visit. In 2013, Hinrichs and Zarcone reveal that over 70% of medical decisions are determined by laboratory results. In 2007, AU Health implemented Cerner Millennium PowerChart that displays clinical data to improve the point of care for patients. With the PowerChart solution, the patient’s information can be easily verified, vital signs can be entered, and family history can be updated. The Affordable Care Act (ACA) signed by President Obama in 2013 places emphasis on expanding insurance coverage of medical care for everyone. As part of the ACA, the improvements in the way these results are exchanged and transmitted will add value to quality, safety, efficiency of health information (Hinrichs & Zarcone, 2013). The transmission and availability of EHR affect how other health professionals send and receive information at the local, state, and national levels.

 Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n):

Health information technology or HIT is a huge part of the dashing changes in how medications are prescribed, dispensed, and administered by using technologies electronic devices to share and manage patient information, instead of doing it the old fashion way which was over the phone, having all patients’ records and files on paper, and using the old fax method. Everything is computerized, from managing the

Technology permeates every domain of critical care and has contributed to rising survival rates. The technological innovation grew out of boundaries, changing all industries involved. In health care, the advancement in science and technology play an important role in almost all process from patient registration to data monitoring, from lab tests to self-care.

(Mindtools.com, 2015) “Putting the right product in the right place, at the right price, at the right time”. It 's quite straightforward, you simply need to make an item that a specific group of individuals need, put it or sell it somewhere where those same individuals visit consistently, and value it at a level which coordinates the quality they understand they get of it; and do all at a time they will all want to purchase it. At that point you have it made!

Providers will have an explanation and a glimpse into outlook of future performance. As EHR is befitting to every provider’s practice, providers should have an understanding that EHR implementation will objectively promote their practice through considerable, and reasonable designs. In consideration of the status, providers quality of care, systems employed would be scrutinized, and evaluation of desirability to stay in touch with patients or potentially change in system processes. In addition, appraisal of current systems such as quality of documentation, work flow, and staff’s ability to fully utilize the systems would happen. Given the opportunity to swiftly access patient information from a central place, patient history, instant check of drug interactions and allergies and e-prescription would occur. Provider’s determination towards favorable choices and patient safety will continue because, instant communication of patient information, and alerts will occur. Furthermore, promotion of diagnostic and beneficial choices for patients will exist. Ideally, providers should have a grasp of how EHR will promote practice, resources available to manipulate through the entire

Staff nurses and pharmacist collaborated to develop a costly proposal to replace all IV pumps with smart IV pumps. The proposal has received mixed reviews among clinical staff, the Chief Informatics Officer (CIO), and the director of pharmacy. The clinical staff argue there are other issues that warrant priority and

Next, stage 2 consist of seventeen core criteria and six specified core objectives of which three must be picked to be reported on by an eligible provider (Wright et al., 2013). Likewise, hospitals must meet sixteen core objectives and three of six menu objectives in order to demonstrate meaningful use under the stage 2 objectives. Additionally, this stage implemented two new core objectives that must be utilized by the provider which include, the use of protected electronic messaging to communicate pertinent health information to patients and, the tracking of medication through utilization of electronic medication administration by way of assistive technological devices. As a result of implementing the two new criteria, positive patient outcomes and safety will be achieved. This stage focuses on the clinicians exchange of medical information, and enhanced care management of patients. At this stage patients are given the ability to retrieve and fill out their medical information from home and submit it to the provider within an allotted time frame. Stage 2 is a program that is geared more toward nurses and their ability to achieve better patient outcomes with the use of evidence-based practice.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

A good innovation or change that would improve medication administration, decrease or erradicate medication errors, thereby improving patient’s safety would be to get rid of the Pyxis mache and install a new electronic health recording device such as an EPIC with dual function of medication dispensation, e- charting properties, medication verfication, lab requisitions etc., all of which were performed previously with 4 different devices in the hosptal. Implementation of this advance EHR device would allow both the nurses and physicians enter their notes legibly in the machine thereby preventing errors. Also the device would provide for a bar coding system, and computerized check listing system which would provide proper identification of the patients and medications which would lead to patient safety, reduce cost for the hospital, and improve outcome (Collins, Newhouse, Porter, & Talsma, 2014). In order for this change to be effective and improve safety, staff will need to be trained on how to operate the device and use it safely to prevent medication errors (McAlearney, Terris, Hardacre, Spurgeon, Brown, Baumgart, & Nyström, 2014).

CureMD is an award winning provider of HER solutions designed to optimize outcomes, ensure compliance with industry standards, and save them time and effort to maximize value and returns. Their EHR system has numerous features that are designed to make practice owners’ lives easier. Their innovative health information systems and solutions transform the business and clinical operations of organizations of all

There will be no bulky paper records to store, manage and retrieve, very easy and quick to access clinical data, maintains fewer medical errors, improved patient safety and stronger support for clinical decision-making, the participation will be easier in meaningful use, Patient-Centered Medical Home (PCMH) and other quality programs, with electronic prompts assuring that required data is recorded at the point of care, there will be ability to gather and analyze patient data that enables outreach to discreet populations and the opportunity to interact seamlessly with affiliated hospitals, clinics, labs and pharmacies(athenahealth, EHR Knowledge health, 2012). Providing up to date ,accurate and complete information about patients, very secure in sharing electronic information with patients and other clinicians, make safer , more reliable prescribing,

Boston Scientific is dedicated to changing the lives of patients treated and living with their devices, applying the growing knowledge of medicine and technology of today’s health conditions. The company believes that their success is driven by their ability to consistently deliver initiatives that grow profitability and market share. Boston Scientific does a great job focusing on improving the speed and performance of the business units by adding new capabilities, processes, and innovative technologies. Their products and technologies are used to diagnose or treat a wide range of medical conditions, including heart, digestive, pulmonary, vascular, urological, women's health, and chronic pain conditions. Products include anything from interventional

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).