The Impact Of National Culture On Business Culture

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

For any international organization, understanding cultural differences is very significant in the global context. The article analyzes the role and impact of the cultural perspective when dealing with conflict in the global context. “What seems like a perfectly reasonable approach in one culture may seem ridiculous, disrespectful, inefficient, or unfair to managers from other cultures. Japanese and German managers may be uneasy with conflict resolution preferences that differ from their own.” (Adams, p.110.) The understanding that organizational and global cultures vary results in the connected research supported in several businesses in diverse fields.

Culture is a main part in a business and it has a huge power on the intentional way of business. Culture effects management for decision making and all other business purposes from production to accounting. Furthermore the business culture can be defined as an evolving traditional of combined beliefs, standards and attitudes. Culture is a main section in an organization and it has a huge effect on the intentional direction of business.

The United States, a nation founded on a fundamental belief in equality, is today a multicultural mosaic of over 315 million people of varying race and cultural heritage.

It is commonly known that different organisations have their individual cultures. Culture describes who they are and what they stand for. It relates to the organisation 's traditions, customs, beliefs, meanings, morals, ethics, norms, language, shared values and practices. The business culture determines how people communicate within the company. There are numerous factors affecting

This paper explores, in accordance with Hofstede 's indices, the culture dimensions of young PDk» who have had some exposure to business tnanagement. It is shown that this group of Polish respondents score high in Power Distance and Uncertainty Avoidance, average in Individualism, are moderately above average in Masculitiity as compared to Hofetedc 's Hermes data-base results. These culture characteristics are discussed from the perspective of their possible impact upon the adaptation

Given this, the main target of this essay is to analyse the main approaches to understanding national culture and how relevant is such an understanding to an internationalising firm.

In multinational workplaces understanding how important the significance of cultural differences is larger than we might think. Organizations that are diverse have to work together because their functionality impacts the productivity of the workplace. It is vital to have an understanding the different cultures to develop a strong organization. Certain principles will help you acknowledge that different cultures exist within the organization. As a manager, you have to analyze the reasons for the development of the differences and

The Unite States of America have an estimated population of 321,368,864 (July 2015), the official language is the English, spoken by 79.2%, Spanish 12.9, Asian 3.3% and the 4.6 belong to others languages, the main religions is Protestant 51.3% followed by Roman Catholic 23.9%, and the 24.8 belong to others religions, the official currency is the USA Dollars, United States is a constitution-based federal republic with strong democratic tradition.

Culture is one of the terms that have been becoming more familiar in the 21st century among the multinational companies all around the world. The world has been shrunken by the fasting travelling and communicating technologies which has brought down the barriers for the organisations having business in international market. But still then there are few barriers that make the international business critical and hard for everyone to succeed in it. This is due to the factor that the businesses have direct influence over the culture that is followed in the respective country where the business is carried out. So it would be interesting to

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

Cultural difference between countries raises many issues for firms entering foreign markets. Understanding the local culture is the initial step in helping firms better understand the

For the successful business, it is must to be aware of the culture of international country with we are doing business or trading. Cultural difference in business can aid in building international competencies as well as enabling to get a competitive benefit. It is difficult to be aware of every aspect of the other country’s organisational culture.

Interest in the business culture of the world originated over 20 years ago, but that does not mean that it did not exist before. The formation of the culture of any country is influenced by many factors, such as historical events, life, education of parents, lifestyle, ethnicity, tradition and religion. Even the language in which to communicate in the country, has a very important role. It was he who determines the structure of thinking people belonging to the same society. This leads to the fact that people who speak different native languages under the influence of more and different cultural values, often do not understand each other. Many of these factors that people face every day and do not pay attention to them, have a strong impact on them, resulting in the formation in a certain society, its concepts, habits and norms. Different geographical locations and climatic zones as well leave their imprint on the development and formation of different national cultures.

From the research it is evident that the western best practice of management is not universally adopted. Several national cultures hold a differing opinion to the west in several areas, however it is the West of the world that provides the majority of research on management (Bealer, D. and Bhanugopan, R., 2014). Hofstede (1983) identified six dimensions of national culture independent of each other that distinguish countries from one another. Nationality is an important factor for management because it has a psychological effect on employees.