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The Impact Of Service Quality Of Indigo Airlines

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Introduction

This report seeks to recommend practical strategies on how to improve service productivity, without neglecting service quality of Indigo Airlines.
Indigo is a budget airline company headquartered at Gurgaon, India (commenced operations from 15 August 2006), specialising in domestic flights. It is the fastest growing and largest airline in India with a market share of 37.8% as of April 2015. The airline offers about 650 daily flights connecting to 38 destinations which includes 5 international destinations with its primary hub at Indira Gandhi International Airport, New Delhi. It presently operates am airline fleet of 96 aircraft belonging to the Airbus A320 family.

For an airline transport company based in India, customers …show more content…

There are two main aspects that describe and affect both service quality; the actual service customers expected (expected service) and services perceived (perceived service). Fitzsimmons & Fitzsimmons (2001) explains that the creation of customer satisfaction for a service can be identified through a comparison between service perceptions with service expectation, see Figure 1.

Methods
Focus on utilizing secondary airports and older terminals should reduce airport fees and also up to a certain point it is possible to avoid head-on competition with or any of the high end airline services.
This will enable less congested airports, reduce average flight times and delay incidents. Consequently Indigo will start to attract business travellers who value punctuality and frequency.
Other important features that can be added include innovative boarding processes that yield shorter ground waits are
• Reduce and monitor air freights – Since these airlines are frequent flyers reducing the load on the aircraft. It would also improve the flying experience, especially through

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