The Impact of Colour on Consumer Buying Decision

www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4, No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6, Bucharest, Romania Tel: 40-731-338-803 Received: February 10, 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking a constant…

how consumers and suppliers interact with each other. Supply can mean a stock of a resource which a person or place can provide. Demand is known for needs or costumer’s desires. Supply and demand model can help the people analyze what their country is facing at the moment. However, for supply and demand, you need to determine three things, buyer’s behavior, seller’s behavior, and how buyers and sellers actions affect price and quantity. There are six stages of the consumer buying decision process…

AND DESIGN OF THE STUDY 1.1 INTRODUCTION Advertising is the principal method of demand creation the other important method being the employment of salesman. In advertising, sales message is conveyed to millions of buyers for influencing the consumer choice of goods in the market. Again it is advertising that has enabled the businessman to make continuous mass production for the wide market. Though these have been criticized from the opponents of advertisements regarding the high cost and misleading…

2.1 Introduction This chapter of the dissertation aims at providing an understanding into why consumers choose to shop either online or in store and it is important to understand consumer buying behaviours, motivations of shopping and the decision process by reviewing relevant literature and theories. This will enable the author to understand how each of these shopping platforms can satisfy consumer needs and their desires. The literature review will be divided into five sections: Retail marketing…

service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service Definition of Advertising Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by identified sponsor. Framework for advertising planning and decision making [pic] PLANNING FRAMEWORK . . . . . . . . . . . . . . . . . .…

on the basis of a few brands of a consumer durable. The study is significant to advertisement. The analysis shows significant difference between the various brands of a specific consumer durable with respect to personal variables .The finding suggests that there occurs significant difference at a given level of significance. INTRODUCTION Consumer impact and influence is growing. "Marketing has finally become a conversation. Not between corporations and consumers, but rather a global conversation…

The purpose of this research paper is to evaluate the impact of outdoor advertising on consumer buying behaviour in Cameroon. Our study explores the use of the mass media in Cameroon, it describes consumer’s attitude, and analyzes how consumers make their purchase decisions. It also describes on the other hand, advertising strategies and methods used in shaping consumers behaviour. To test our experiment, we shall use the qualitative design method and a structured…

Targeting, Positioning (STP) is the process which marketers employ to select target markets. Segmentation is the process of ordering consumers into groups with similar product interests or needs. Targeting involves a company determining which market segments it believes it can satisfy, and then choosing an appropriate targeting strategy for the segments. Positioning is how consumers perceive a brand or product, particularly in relation to other brands and products. The relation between target segments…

A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External Guide Supervised By Internal Guide Submitted by: Prof. Gazala Y. Ashraf Chhavi Patel Asst. Prof.…

is to evaluate the impact outdoor advertising on consumer buying decision and behaviour in Cameroon. Our study explores consumer’s personality and attitude, analyses how consumers make their purchase decisions and why consumers buy. It also describes on the other hand, advertising strategies and methods used in shaping consumers behaviour. To test our experiment, we shall use the qualitative design method and self-random sampling will be used to select 100 potential consumers (buyers) of the working…