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Advertising : The Effects Of Advertising's Effects On The Consumer

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Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.
One of the ways advertisements influence consumers is through visualization. Colors play a big role in attracting consumers. According to Danciu:
The primary colors like red, yellow, and blue tend to emphasize simplicity as well as speed. The secondary colors are created by mixing two primary colors together. These colors include green, orange and purple. The tertiary colors can be created by mixing secondary and primary colors together. If they want to manipulate the consumers, the advertisers are mixing the images and colors together in such a way that can persuade and direct the consumers to purchase the product by deceiving and misleading them.

Colors are linked to emotions. Danciu claims that companies can mix the colors in such a way that grabs the consumer’s attention and persuades the consumer into purchasing their product. People often make judgements based on color, whether it is skin tone or colors of the rainbow, so the concept of mixing colors to persuade a consumer is not far-fetched. According to Ciotti, in a study titled
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