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The Impact of Information Technology on Porter Model of Competition

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The Impact of Information Technology on Porter Model of Competition
Introduction
Michael Porter’s competitive forces model is a well-known framework for analyzing competitiveness. Competitive force model is used to develop demonstrates on how Information Technology can upgrade the competitiveness of a corporation. It is also used to develop strategies to increase competitive edge. Competitive strategy must grow out of a sophisticated understanding of the structure of the industry and it is changing. In any industries, whether it is domestic or international, the nature of competition is embodied in five competitive forces: (1) the threat of new entrants, (2) the threat of substitute products, (3) the bargaining power of suppliers, …show more content…

Marketing strategies and business model have shifted because of the fast diffusion of the Internet. Customers have the option to buy over the Internet and can make online comparisons among various products and services. The growth of technology has given customers the opportunity to shop at home. Wireless technology is also on the rise. For example, walk past your local cinema. Listen to your wireless phone ring. Read your short message that informs you that you can receive a dollar off of the movies of your choices. You can see this wireless information technology all around you. This advertising is called m – commerce. M-commerce is defined as the delivery of products and services in which wireless technologies enable e- commerce activities to be delivered at any time and anywhere. Japan originated wireless Internet in 2000. The main strength of m –commerce is ability to provide service everywhere. The key weakness of m – commerce is the security of this technology. This makes it easy to get customers information. The Porter Model is a structural analysis for industries. This is now the rivalry among existing cellular service providers of the cellular industry. Taking NIL DoCo Mo i-mode for example, there are many competitors in the cellular industry. In Japan alone, there are two other cellular service providers that must provide incentives to retain consumers. They offer attractive

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