The Importance Of Automation In Marketing

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

It is important to determine what a website wants from the website visitors, as well as understanding who

One cannot simply do reporting and discover how to spam executives with data. By having actionable insights and metrics, it will enable a strategic differentiation and a maintainable competitive advantage. The step of trinity mindset is behavior analysis or clickstream data analysis. The purpose of this step is to gain as much knowledge about clickstream as possible and to be able to infer the intent of a website’s visitors. The next step of trinity mindset is outcomes analysis. This is a critical component of trinity mindset, since we want to determine what was the outcome for the visitor and the website. In this step, a website is measuring revenue and the reasons why it was successful. The last step of trinity mindset is experience. A visitor’s experience is the most important component, due to the fact you are trying to get into the mind of the visitor. A website can do this in a couple of ways. The first way being through surveys. This is helpful because the visitors are reporting to you through the survey the problems they encountered on your website. Also, your website can do A/B testing to see what pages result in a higher conversion rate. Trinity mindset allows your website to clearly understand a customer’s experience in which you can affect the right customer behavior. As a result, you are positioning your website in a win-win situation for not only your benefit but also your customers. Each step in trinity mindset is supported by a tool, various methodologies, sustainable process and people with the right skill

Affiliate Reports - Through the use of custom reports, each affiliate can be tracked in real-time. The reports can be used to monitor designated time-frames as well as provide in-dept statistical information regarding affiliate traffic and revenue generation.

When you engage and visit our Site, we may collect and store some or all of the following; the IP address that you used to access the Site, date and time, IP address of the web site from which you linked to the Site, names of files and words searched on our Site, pages and items clicked on our site, the browser you used, and operating system used. This information is gathered and collected to measure the number of visitors we have on our site, the various sections of our site they engage, which is done to identify the performance of the system and

Karla wrote about “Websites tracking you.” In the article called “ High-tech tools help stores-and shoppers.”

Automation is the creation and application of technology to monitor and control the production and delivery of products and services (“What Is Automation?”). Automation becoming cheaper and more efficient for companies to utilize. Automation can be

Marketing automation is defined as “ software platforms designed for marketing departments and organizations to automate repetitive tasks.” Marketing automation is a subset of customer relationship management that focuses on scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. This makes processes that would have been performed manually much more efficient and makes new processes possible.

When you set your tasks and objectives, you need to know how you 're going to track your success. If you want to increase traffic to your website, you 'll need to set up an analytics tracker that will allow you to see the success of each step in your task list. Analytics show you which posts are popular and where the traffic flows in from, which is a great way to assess your strategy.

Pageviews, Daily Visits and Unique Visits: You can also be known by this tool that how much pageviews are you getting daily, daily visits and along with unique visits. If you're getting a good number of returning visitors then it means that your site is useful for people. And many more features are having this tool.

We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If one uses analytics only to measure the daily traffic, he is doing his self and his customers a disservice. Google Analytics has many ecommerce specific features which are not setup by default with the standard JavaScript snippet. While many shopping cart packages support Google Analytics ecommerce tracking out of the box, sometimes have to enable this feature in the admin panel of shopping cart because it involves sending Google all of your conversion rate information.

Online, the company will track a person’s click trail, track how long they spend on a given

Web analytics data and leverage that information to decrease bounce and exit rates and increase sales on the website. Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience "who is visiting your site", Acquisition "how they are getting to your site", Behavior "what they are doing on your site" and Conversions "have they completed what you wanted them to", each of which is useful for difference purposes. There are four overarching business benefits of Google Analytics, these are; marketing campaign optimization, website usability improvement, target audience identification and budget allocation

P. 142). Then there will also be parts to a URL that have absolutely no effect of the distinguishing of page from page, when trying to track a URL a strong analysis of the URL is needed in order to know if you are tracking the correct page. URLs are extremely important to the Web Analysts because it allows them to track individual pages on different sites. Just knowing that people come to your site and leave is not enough to be able to actually improve your site. You need to know exactly where the people decide to leave your site, was it the home page or was it after clicking through a couple tabs and then not being to find what they were looking for. One of the most useful tools used when trying to track users on your website is the use of cookies. Kaushik (2010) says, “Cookies are small text files containing an anonymous unique identifier that stiches together visitors to the website by the same person (with the assumption that the same person uses the same browser)” (p. 126). There are few type of cookies that can be used but the ones that are important to URL tracking are First Party cookies. These first party cookies are implied by the owner of the URL (Avinash, 2010. P. 128). They are often not deleted from users’ computers and are great for tracking, repeat visits or the new and returning visitors (Avinash, 2010. P. 128). First party cookies are also beneficial to web analysts because users

Any web marketer and most website owners know and understand the value of using Google Analytics. It is one of the top, most powerful tools ever made for monitoring and analyzing website traffic, after all. Through it, it will be easy to gather important data about a site's visitors — who they are, where they are coming from, how they found a website, which browsers they used, and what keywords were typed in during a search. If Google Analytics is described with one word it would be insightful.