The International Fair Trade Market

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worried about the well being of these producers, we need to directly address the imbalances in the trading process and increase the producer’s benefit in fair trade. To do so these producer coops need to gain a part of the ownership in companies that sell their products in the north consuming markets. According the Jaffee, through his research and findings, when helping the fair trade coffee bean producers it untimely comes down to the long-term goal of these companies, if it is to simply increase their market and gain consumers or to actually transform the international fair trade market. An example of the northern power Jaffee gave was in a case where they pushed the mass production of a low-grade level of coffee but ended up failing against the organic fair trade coffee beans, which lead to the farmers of these low-grade coffees out of the field and into dire poverty. They were pushed to produce this coffee with not input of their own and it ended up costing them their lively hood with those that call the shots only feeling a small hit of the impact. 69 percent of the worlds coffee corporations, which are part of the ‘Big Five’: Nestlé, Prcot and Gamble, Craft and Sara Lee. These are the companies that make almost all of the decisions regarding fair trade but they do that over here, in North American with very little account of how their decision will affect their coffee-growing partners in the south and much of them honestly don’t care. These companies turn huge

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