Essay The Issue of World Manipulation to Change Opinions

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

Individuals decide whether or not he or she want to believe the advertisements they see and hear. Just as O’Neill evinced “You must listen. You must read. And finally you must think – all by yourself” (352). If individuals learned how advertisements work, he or she can avoid being persuaded by the salesman. The individual will no longer feel forced to buy products he or she did not want. Society should serve a positive influence for change in advertising.

One illustration of the manipulation of language today is seen in politics. Politicians speak in a certain manner that can affect the thought process of the listener. They carefully word their speech so that it delivers the correct message to the listener’s brain and creates a certain thought pattern that is ideal for the speaker. For instance, if an idea can be spoken two separate ways and have the same basic meaning, the politician will select a way that controls the way people think of your speech overall by using different wording. In 1984, word manipulation similar to this technique is used. The ministry branches, Ministry of Love, Ministry of Peace, Ministry of Plenty and Ministry of Truth, all had opposite meanings. For example, the ministry of Peace was really the Ministry of War and the Ministry of Love was really the Ministry of Law Enforcement and Punishment. This caused people to think that the Ministries were better than they really were and they forgot about the bad things they stood for.

There are words that the entire discourse community knows. For example they all know that recess means go out to play. But as Mrs. H. Walker informed me in teaching the lexis may be similar but it varies from classroom to classroom. For example her class knows that “Station Time ” means they can go to different stations to play but the same concept in another class could be called “Free Play”. I learned that some lexis sticks around forever and never changes like “ Story time”, “Homework”, and “Timeout”. “Language is important is important because it’s how I communicate with my students” says Mrs. H.

Most people use word choice on a regular basis and do not even realize. Speakers, bloggers, YouTubers, television ads, etc., use word choice to make their argument richer and to increase the impression they are making on their audience. There are several examples of word choice that Noel uses throughout his YouTube video. When Noel explains the way Clinton fell and obtained a concussion, he says, “But again this is very odd. To strike your head requires a complete loss of

Words used by people in a society does not have a fix identity. Even if we go through various websites or dictionaries, we will encounter various interpretations of one particular word. A word exists by itself, it does not have an author or creator to prove that it only has specific meanings. This creates a space for people to manipulate words easily at any time. They just need to put in effort in how they intend to present the word to the public. With just having confidence in their speech and good evidence to back up their points, one can completely change the viewpoint of people towards the language used. At one point Orwell has stated that “ As soon as certain topics are raised, the concrete melts into the abstract and no one seems able to think of turns of speech that are not hackneyed….henhouse” (Orwell, 512). When we look back at this claim by Orwell, it shows how meanings of words are easily manipulated by just attaching it with other words to create a phrase. It completely changes the current definition and creates a new focus of what it means among the society. Orwell also states that “Some metaphors now current have been

Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as “intensify.” While the second is to discredit it, which is referred to as “downplay.” Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control.

An example of this is when a writer discusses something that he/she has in common with the reader. An existing pet owner convincing a new pet owner to get their animal spayed or neutered is more persuasive

From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas. In order to successfully depict certain ideas, advertisements rely on shortcuts. These shortcuts usually involve stereotypes. In the media, stereotypes are inevitable because the audience

The power words are limitless. It does not matter in what language one speaks; persuasion is the key to manipulated people for good or bad. “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” Words are a weapon, and when one uses words carefully to persuade people, it can lead to chaos. In The Tragedy of Julius Caesar, Shakespeare portrays a universal theme in which friends and enemies turn to against each other, and a war stimulates out of lies and ambition for power. The usage of old and wise words to manipulated people lead to great revelry.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

As far as propaganda goes that will be the biggest factor that I would eliminate in my government because I feel like it is wrong to sway people who are uninformed or educated and making them believe they need something that is for their betterment when that may be totally false. Even though my citizens will be educated enough to realize propaganda for the most part, it does not need to be in my government because my citizens would start to have a large distrust of the news, businesses, and government because they know they are constantly being swayed. I think propaganda is responsible to dissatisfaction in politics and for economic poverty because people are overwhelmed with options of capitalist consumer choice and always tempted to consume different advertised products. Propaganda is responsible in a lot of ways for legitimation crisis because it makes people believe they are bettering themselves when they just stay dissatisfied with themselves, economy, and government. I think Bernays model should not exist because he believed in basically a dictatorship style of government leaving society with little say and they don’t even realize it. In my government propaganda and lobbyists do not exist. As Bernays describes in Propaganda “the public relations counsel, then, is the agent who, working with modern media of communication and the group formation of society, brings an idea to the consciousness of the public” (Bernays, pg. 38, 1928). I think that we should let citizens

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.