Ad Analysis : Snickers Commercial

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

To start out with, the advertisement setting is on a field. A team is at football practice, Betty White plays a team member that is struggling to keep up. Someone calls her over and gives her a Snickers bar, they tell

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

Cultural reinforcement, the main tool involved in captivating an audience with a video text, is what Scholes believes to be the largest factor included in this Budweiser commercial. Without the cultural background of living where we do, comprehending the plot pummeled upon us in this commercial would be impossible. Without knowledge of baseball and its rules, we wouldn't know that the umpire had made a close, yet correct call, we wouldn't know that a screaming old white man running out onto the field was commonplace; we wouldn't even know why the man who swung the stick at the ball was running towards a white bag on the edge of a dirt path lined by grass. All commercials rely on some amount of previous knowledge, this commercial is no different. Late in the commercial in question, while the manager is toasting the umpire, and the Budweiser music is playing in the background, the viewer realizes subconsciously that the umpire has "made it," that he will live happily ever after, however untrue this may be. Our culture has influenced us so much that we almost require happy endings, within a 28 second commercial we can see the entire life of a black man unfold before our eyes, and by the time the commercial is over, we know he will have a happy life. The commercial doesn't actually sell beer, it simply sells the

The Snickers commercial was set in the wild west and was supposedly "LIVE". The scene starts off with three cowboys calling for Jeremiah (played by Adam Driver). They talk about the third quarter for a few seconds but then they all get shot. Jeremiah backs off and bumps into a building and it falls down,then the entire set starts to crumble.All the cowboy actors run away and the camera zooms out to reveal that it was a set and not a real place.the screen cuts to black and says " You ruin LIVE Superbowl commercials when you're hungry" - snickers.

This scene was written to represent a Carl’s Jr. Advertisement. The ad

The Cam Newton commercial was by far one of the funniest and best commercials that aired during Super Bowl 51. If the Cam Newton isn't voted the best then maybe the commercial with Melissa McCarthy in it was. They are both funny and catch your attention. The Super Bowl commercial were really bad this year except the two. They weren't any good because they all go political.

The principal reason for this commercial’s success is its ability to make the audience connect with Mr. Smith on an emotional level. While a love for a dog itself may not be as persuasive when applied to selling televised sports packages as it is to, for example, selling dog food, it is what this compassion does for the ad itself that helps it sell its network. The commercial is shot using seamless transitions from one scene to another and slow-paced dialogue. By the time the commercial is over, Parker Smith is running onto Kyle Field and saying “She gets nervous, but excited too,” which he said with a smile on his face. Because of the simplicity of the commercial, by the end, the only thing people are going to remember is the sweet moments coming from someone who loves a dog. Therefore, people who see it are tempted to see it again and will most likely do so by conducting a search on YouTube, probably to see Reveille again or to see how Parker Smith progresses through all the different scenes, which is beautiful in itself. Although one may never actually buy the SEC Network, the fact that the ad was so memorable is

When most people see a commercial, they would either ignore it or only pay attention to the basics of the commercial. What most people do not do when they see a commercial is analyze it for the commercial’s rhetoric triangle or appeals. Every single commercial, argument, or article uses at least one or more rhetoric appeal, sometimes it will use all three. Companies will often use one or more appeals in their commercials to convince viewers to buy their product. The car company of Mazda recently released a commercial called “A Driver’s Life: Driving Matters” to advertise their car the 2016 Mazda MX-5 Miata, seen right. This commercial used the rhetorical appeals of pathos and ethos very effectively to advertise the MX-5 Miata.

The commercial starts off in a two-story library. Two students are seemingly studying at a table of books. One of them holds up an Oreo and whispers to his tablemate, “Ive always preferred the cream part of an Oreo.” In a nonchalant whisper, the tablemate replies, “That’s insane, the cream is the best part!” From that moment a whisper argument starts. The two tablemates are whispering in reply to each other, “Cream!” , “Cookie!”, Cream!” As the whisper exchange escalates, one of them finally stands up and flips the table over. Their aggression is noticed by others and the need to partake in a rumble soon erupts. Soon, the whole library starts physically contending with each other defending their opinion as to which part of the Oreo is best.

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

Rhetoric is a common method used by many people involved in a company’s marketing, the purpose is to discretely convey certain feelings towards an audience. Commercials and advertisements are more than likely the most common of these as many of us watch television and thus are exposed to many rhetoric commercials without realizing, such as the Old Spice commercials. The old spice commercials tend to appeal towards not only men but also women. During the commercial, most of the scenery tends to be in tropical places which creates a feeling of paradise. This scenery appeals to the women but as the rhetorician challenges the men’s masculinity throughout the commercial it also appeals to men. Men will view the commercial as a challenge to please

To this comeback, all the guys start arguing until a woman, who is believed to be Mike’s girlfriend, steps in and hands Betty/Mike a Snickers bar. Upon eating the Snickers the woman asks if she is “better?” to which Betty, who is now Mike, responds “better”. This exchange is one of the main trademarks of every Snickers commercial. The commercial then ends with another teammate, Abe Vigoda, getting tackled to the ground before cutting to the animation where it says “You’re not you when you’re hungry” and then “Snickers satisfies” as a Snickers bar is broken in

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at

The Snickers advertisement is effective because of the positioning of the text and image, use of contrasting colors, and easy analysis.