The Market Status Of The Bottled Water Industry

As a result, sales of bottled water are expected to increase. Of particular significance in the industry has been the large number of new products that have been launched and accepted by consumers since 2005, making bottled water a dynamic and fast growing industry.

Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

The main issue with bottled water is the effect it has on the environment. Plastic bottles are drastically increasing the size of landfills and can take up to five hundred years to decompose. At the rate plastic

Many of people have not realized that the creation of bottled water affects our environment. The production of water bottles requires a large amount of water plus the water that is needed to fill the bottle. Considering there is a shortage of water in several places, water should be better handled and not wasted on plastic bottle making. Of the eighty million single serve bottles of water consumed daily, thirty million ends up in landfills (Soechtig, 2009 qtd. in “Bottled Water: The Risks to Our Health, Our

Waters Bottling Company produces different kinds of products depending of the market segments. The company has subdivided the global market share into different segments and produced products depending on the needs of the people. Every product is strategically positioned with an aim of satisfying consumer needs. The company has developed new products, which are healthy for consumption as they contain nutrients needed for daily needs of the body. Although the product is ergonomically designed, it is cheaper for any consumer to afford (Pinson, 2008).

A Cash Cow is a business unit within a portfolio that has a high market

Write linear equations to represent the costs for each company based on the number of pallets purchased.

According to the article “cision” “Nestle Waters North America Donates more than 1 million bottles of water to hurricane Harvey Relief.” That was only a portion of how much bottled water was donated to hurricane harvey survivors and bottled water isn’t just for natural disaster survivors. So the next time you think of getting rid of bottled water think of all the people whose lives you could save. Don’t ban bottled water.

In Flint, Michigan, residents had high levels of lead in their water. The problem arose when the budget cuts were being made by the city’s government to decrease the debt. The city switched to Flint River as their water source without testing the water for harmful substances. Many residents were having medical issues but government officials ignored them. Also, many families could not afford bottled water and had to keep using tap water. A pediatrician found the problem when they observed the result of blood tests from residents of the town. The city switched back to their original water but it was too late, the lead had already corroded the pipes. As parents began to get more worried for their children’s health the federal government

The title of the study is An Exploration of Bottled Water Behavior. The researchers were Vivien Ngo, who is a student from Anglia Ruskin University and the supervisor of the study is Dr. Chris Foulds.

Water is without question the most valuable substance we have on Earth. Around 70% of the human body and 70% to 75% of the Earth consists of water. Water dissolves more substances than any other liquid on Earth. Water controls the Earth’s temperature. The amount of water since life began has stayed the same to this day. However only less than 1% of the World's water is drinkable. So with water being such a scarce resource is really a good idea to sell bottled water when we already have water provided to us. Everyday there is more and more bottled water being bought, causing wastage from the plastic bottles. Tap water comes from local reservoirs and wells, while bottled water is delivered long distances apart producing CO2. So this raises the

“One of the biggest challenges facing the bottled water industry is how to respond to the environmental claims levelled against it” (Grocer). Every time someone throws a bottle away, they have taken up more space in a landfill for the next four hundred fifty to one thousand years. Besides the long decomposition rate, water bottles are the cause of several more environmental issues. Overfilling landfills, health hazards caused by refilling, and the economic stresses due to the constant and inconvenient repurchasing are just a few of the negatives water bottles have on us. These plastic pollutants are doing more harm to both the environment and their users than good.

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should