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The Meeting of 'Gut' and "Head' Essay

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Sahand Tanha Introduction to Management The Meeting of ‘Gut’ and ‘Head’ ‘Decisions involving huge outlays of capital are almost always classic gut decisions: they involve risky, inherently ambiguous judgements between unclear alternatives.’ Do you agree? Justify your answer using decision-making theory and relevant examples from at least two industries. Some might ask how people such as Bill Gates and Warren Buffett are separated from other people. Disregarding the obvious capital those individuals are in control of, it can be said that their entrepreneurial intuition regarding business decisions is what allowed them to succeed the way they have. With that being said, decisions cannot always and purely be based on intuition – …show more content…

It is a time consuming process, but ignoring relevant facts is unlikely to occur in the process. Now that both intuitive and rational decision making have been identified, this essay will expand on the thesis statement, stating that intuitive and rational decision-making are complementary. Simon (1987) made the notion that intuition does not operate independently of rational analysis, but rather both processes are essential complementary components leading to effective decision making. Combining both of these processes is known as the integrated style of decision-making (Sauter1999). The use of intuition alone may be challenging as there are many factors that manipulate one’s ability to use it (Mitchell et al 2005) and the use of rational analysis alone may not provide the best support, as it may be difficult to control and measure all relevant variables (Ashkanasy & Sinclair 2002). This supports the claim of the complementary nature of intuition and rational analysis. Simon (1987) further argued that effective managers do not have the luxury of choosing between ‘intuitive’ and ‘rational’; rather having a wide range of management skills and applying them as appropriate to a situation. Simon’s notion has been supported by the research of many scholars. Henry Mintzberg (1989) discussed that intuition and rational analysis counterbalance each other’s advantages and disadvantages in terms of errors, problem complexity and processing

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