The Milgram / Burger Experiment And The Asch Experiment And Group Minds

Social influence is a common occurrence in one’s every day life, whether they are aware of it or not. Social influence is the process by which social groups and individuals exert pressure on an individual, either deliberately or unintentionally (Feldman, 2015). There are three main types of social influence: conformity, compliance, and obedience. There are many studies on how social influence works and how it affects humans in their everyday life. In social psychology there are four perspectives:

assumption that the group has better information as compared to them. Children always seem to need the approval of their friends. They want to look and act cool. The clothes trends, the haircuts, the cars, etc. If they want to be cool, they have to be like the cool kids. If the cool kids sneak out at night, that’s what they need to do. If the cool kids are drinking beer at parties, they have to do it too. Group size also has a major effect on conformity. The larger the group size, the increase in