The Millennial Crisis: Love/hate with Chipotle e Coli.
Chipotles reputation and product were nothing short of stellar. Attracting customers from all walks of life but primarily from the millennial generation. The millennial generation tends to like simple, fresh food without artificial flavors or fillers from environmentally friendly restaurants. Chipotle in turns targets the millennial generation as one of their main stakeholders. For a time, the symbiotic relationship between Chipotle and the millennials thrived. The relationship almost proved to break Chipotle when a crisis of a massive Escherichia Coli (e. Coli) infection breakout occurred affecting the millennial generation the most. A drop-in Chipotles comparative sales has…show more content… • Infected ranged in age from 6 to 25 years, with an average age of 22.
• 80% infected were female.
• 1 (20%) infected were hospitalized.
e. Coli Symptoms
• Infected get sick from 2-8 days (average of 3-4 days) after swallowing the organism (germ).
• Infected develop diarrhea (often bloody) and abdominal cramps.
• Most infected recover within a week.
Chipotle followed standard food and service regulations by the state the restaurant was located. It did not take any additional preventative steps prior to the outbreak of e. Coli. Chipotle did, however, change several of its cleaning and food preparation practices in all restaurants. The cleaning changes included added cleaning and sanitation and testing of ingredients at the distribution center. Ingredient changes included dipping onions in boiling water, marinating the raw chicken in re-sealable bags, testing steak every 2,000 pounds and centralizing the preparation of the ingredients in order to be tested.
Could this crisis have been predicted and prevented, YES. There are standard preparation practices clearly not followed by Chipotle. Additionally, in the companies zeal to have organic and fresh ingredients they didn’t identify any potential risks associated with these types of ingredients, namely the lack of treatment for this bacterium at the source like other ingredients would have been.
Chipotle closed 43 restaurants in