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The Motivation Model

Decent Essays

This research will modifies and integrates the motivation model, self-determination theory (SDT) (Deci and Ryan, 1985) and technology acceptance model (TAM) (Davis, 1989). This research will find the impact of extrinsic and intrinsic motivational factors on trust. The report will determine whether the extrinsic motivational factors and/or intrinsic motivational factors increase or decrease trust to adopt internet banking. People who are living in low income and developing countries such as Pakistan, Bangladesh and India have to deal with many problems such as poverty, corruption and weak legal structure, all of these problems will lead to distrust in their lives. Similarly, the technology that deals with finance and money is going to be difficult to adopt by people who lives in low income countries due to lack of trust. Trust on internet banking system and security has to be developed in order for the people to adopt internet banking systems. Trust can be developed if the financial institutions works on extrinsic and intrinsic motivational factors which will ultimately helps the banking industry to gain trust of older customers of using and experiencing benefits of internet banking.
Motivation : One famous theory that seeks to explain the human motivation is Self-Determination Theory by Deci and Ryan (1985). It defines extrinsic motivation which refers to performing something that has a separable outcome other than the activity performed such as increasing job performance

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