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The Positive And Negative Aspects Of Diversity In Public Communication

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Diversity in public communication
Corporations have a task of coming up with effective strategies of public communication in order to compete and survive in the market. Over the past several decades, there have been changes in the way corporates communicate to the public with acquisitions, mergers, and divestitures coming up. Another catalyst helping corporations to rise is the effect of globalization. It may be seen as a good investment or not, trustworthy or not, good corporate citizen or not and easy to do business with or not. Over the years, there has been diversification in communication to the public with the use available means.
The public also communicate among themselves using different communication media. In not only the United States but also globally, people who use harsh words in public speech are perceived negatively. For public speakers, your audience will judge you based on how you effectively communicate (Bel, 2010). Public speakers who have content mastery and are moving will be liked by many while those who continuously read their scripts and do not use methods to capture the audience will be liked by less or none. In a similar manner, businesses have to use public communication to advertise their products, sell their products, and get customer feedback. If the adopted strategies are vague or outdated, then the business will not grow. This paper attempts to examine the positive and negative aspects that the growing diversity in public
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