The Positive And Negative Aspects Of Diversity In Public Communication

Today, it is without a doubt that public communication is at the heart of our economy, our politics and our society. It is being used in different aspects of society - studios use it to advertise their films. Advocates use it to encourage social causes. The businessmen use it to furnish their image. Politicians use it, for them to get elected. It is a field constructed on various ideas and images, many information and persuasion, tactics and strategy. There is no product or policy that will ever succeed without a clever message that targets the right audience or people in innovative and creative ways. To communicate strategically is one of today’s ability to communicate and what our programs are all about. Therefore, public communications

Speed, immediacy, global reach- the Internet provides vast, new opportunities for the distribution and reception of news. I had spent the past two weeks, Feb. 13- Feb. 28, observing the front-pages of CNN and Fox News online. Because both are powerful news networks, I focused my attention on the top-featured stories displayed on both web pages, and if stories were featured on both, did the news networks portray the stories similarly or differently. A lot of my attention was also focused on the diversity of both CNN and Fox News. I reviewed diversity by analyzing the difference in headlines, content throughout the story and the writers and reporters.

Diversity is embedded in America’s DNA; this is best illustrated by the core message of our constitution. Though the founding fathers’ application of said document was woefully inadequate in terms of inclusion, and the United States has not always lived up to those grand ideas, we have steadily grown better at creating and inhabiting a more just and all-embracing society. Despite setbacks there is hope and progress. As diversity is the key issue of our, or any, time; we must continue seeking, promoting, and ensuring it progression. This is, in short, an imperative and enduring process.

In order for an organization to speak on a global level one must first have a sound platform from which to send their message and for it to be heard. It is clear that the message they are sending is resonating with consumers because the company is profiting through their marketing efforts and measured by sales revenue and generated profits.

I think diversity in the newsroom is very important because it provides a more accurate coverage of a story, and it will represent everyone in America without leaving anyone out. Newsroom diversity will affect the way an event is covered by providing a new perspective to the story. For example, in the article I read, African-American women reported a different view and perspective when investigating Michelle Obama through feminism and race. African-American women appreciated that Michelle took care of her children first instead of a career while white feminists were upset with Michelle for putting her career on hold. Thus, diversity brings a new outlook on the story, and this is important because it appeals to more audiences. Also, diversity

Diversity in communication plays a large role in talking and fully understanding one another. Depending on the diversity of a given group a message may not be relayed properly, with certain meanings being lost. Simply coming from a different background can affect how a person listens to a speaker. According to the research that was done by Angela M. Hosek and Jordan Soliz, “…students may express positive evaluations for teachers who they feel belong to similar social groups.” (224). They even go as far as to say that age, nationality, race/ethnicity, and gender affect how students regard their teacher. Furthermore, in a double-blind study that was conducted by Jake Simmons and Shawn T. Wahl in 2013 on inclusion efforts in predominantly white school it was found that productive relationships with African American

Fellows of the Australian Academy of Science or the Academy of Technological Sciences and Engineering (Dunstone & Williamson, 2012). Sheppard and Bonneau (2002) summarized the impact on physical working capacity of commonly encountered gender differences in size, body composition, haemoglobin levels, and muscular strength. According to the authors, the potential training response of female applicants is likely at least to match that of their male peers, and the needs of female police recruits are thus best accommodated by providing every opportunity to augment fitness to the required minimum level. The main weakness of any current requirement is that most police forces do not yet apply an equivalent criterion to older incumbent officers, where similar issues may arise. 2.3

Diversity in media has been a topic of concerns for years now. The diversity across all areas of media has seen significant change from that of the 50’s and 60’s. Comparatively, media representation has seen somewhat of a golden age in regards to diversity. Unfortunately, despite the progress we have made as a nation, we still have a ways to go in regards to properly diversifying our various forms of media. There are a few ways in which we can begin to diversify the how media is produced and well as how it is viewed. The media will need to get away from the status quo, media needs to portray a collective view and finally proper education and insight into the mindset of the target audience will help diversify the media.

Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global and working with different countries and cultures around the world. Henceforward, globalization is increasing, which makes communication a very important part of doing business internationally.

A study published June 1, 2005 by the John S. and James L. Knight Foundation

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.