The Role Of Public Relations On The Fashion Industry Essay

All the activities and strategies involved in getting the desired clothing and fashion industry marketing messages to the intended target markets are possible through communications. The global clothing industry has been handling a tough consumer market following the presence of established and competitive fashion rivalry (Smith and Taylor 2004, p. 7). Harvey Nichols has tried to cope with the changing consumer tides through introducing efficient marketing strategies to draw the attention of its consumers.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). The annual revenue of the global relations industry generated more than $14 billion with the U.S. accounting for $12 billion with experts believing it will keep expanding (“Public Relation Services” 2).

Public relations, also referred to a PR, represent an essential component of business, in which the business interacts through various modes such as promotions, initiatives, and so forth with its customer base, as well as, the potential new customers. Subsequently, according to Davis (2009), this interaction permits the business, as well as, the public to intermingle in such a way to disseminate information to the public, which possesses a newsworthy nature via media sources such as a trade magazine or journal, the traditional radio or television networks, the newspaper, or the internet. Hence, an effectual public relations program has the potential to not only maximize, as well as increase sales, but also, enhance profitability by establishing a competitive advantage with relation to business contenders. Therefore, an effective PR campaign accomplishes this goal by creating greater visibility for the business, its products, and augmenting the credibility of the business, while, attempting to neutralize potential crises, as they arise. Thus, public relation programs represent an invaluable tool utilized by businesses such as the Olive Garden Restaurant.

In today’s world, marketers and advertisers are fighting for every spot they get to display their ads and market their products. The ultimate aim is to get as much exposure as possible. This in turn, they hope, will translate into sales. The literature “Ways of Seeing – Part 7” underlines the theory of publicity. I chose this literature because it elucidates the backbone of marketing and advertising – publicity. It interests me because designers and advertisers revolve their careers around for many years in order to obtain ‘Publicity’.

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

The trendy apparel that stores offer to the public makes a person have the ability to be fashionable since it can be adapted to our own preferences, and it also shows how companies influence people through the way they dress. Clothing companies among others create and implant images into people’s minds that insinuate that consumers should follow in order to be able to fit in the society that is shaped by the beliefs of corporations and industries. While it should be okay for fashion to be promoted since it is a way to express oneself, it is important to note the ways how companies advertise clothing and current fashions, since it reflects how our products are carefully designed to control our

Similar to another one of my sources, this book also gives illustrations as well as information on fashion styles, well known fashion events and movements, as well as notable designers of the 20th and 21st centuries. It also gives us a perception of the social influences of fashion. Along with that, it brings about the commercial side of the fashion industry, but my focus on that will be about how certain brands came to be. It provides information about how certain fashion trends went from the catwalk, to the sidewalk. This ties down and goes back to the idea about how fashion trends evolved or become a movement.

Having worked in retail for nearly three years has contributed to the development of many transferable skills that would assist me in becoming a communications and public relations practitioner. As a sales representative of the multi-national clothing retailer, Justice, it is my responsibility to not only drive sales, but to ensure the customers return. An organization’s success is dependent on the public’s perception of their product, employees, and values as a whole. I contribute to the company’s positive image by providing a safe, engaging, and friendly atmosphere for both children and parents. Overall, my background in customer service and communications has encouraged me to pursue a career in the realm of public relations. I am majoring

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

The present-day senior management team for The Fashion Channel (TFC) must decide on which viewer segment or segments and or what cluster of viewers they should focus on targeting in their new marketing strategy approach. Also, the company needs to find the best fit scenario for how they should position The Fashion Channel to ultimately increase their companies overall revenue. When determining their new marketing strategy, TFC needs to contemplate how they can expand their share of the market, which is their company’s rating as opposed to the progressively competitive fashion programming that is currently on their competitor’s channels. If TFC can preserve or increase their company’s satisfaction level, that ultimately is the

Basics: not intersted in fashion with being 20% of all viewers and 45% being female.

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.