The Role Of Social Media Influencers In Chanel

Coco Chanel was one of the most influential fashion designers of the Twentieth Century and she was the first significant female fashion designer. The fashion world was impacted by Chanel’s phoenix like return to fashion after her retirement in 1953. Chanel introduced men and women to practical yet elegant styles. Although Chanel has been deceased for forty-one years her undeniable influence on fashion and women’s roles in society will be remembered for generations to come. Coco Chanel was an iconic designer and continues to inspire men and women around the world.

Through her innovations in fashion and clothing, Chanel illustrates the importance of the freedom of equality and expression in women, evolving them into the modern age. Similar to George Orwell, Coco Chanel, one of the most important fashion icons in the world, believes that everyone should have the freedom to speak on their beliefs even if that is through writing or clothing. To create her revolutionizing clothing line, “She favored simplicity, freedom of movement, and practicality, which were to become the standard fare of the modern woman: it amounted then to nothing less than a revolution in dress.” Instead of corsets and long ball gowns, Chanel opted for a more everyday look that left women feeling comfortable and able to function easily

Coco Chanel was the woman who created the idea of self-definition and liberty through the use of one’s clothes (Zeitz, 152). She had been raised as the athletic type and stepped out beyond the borders of the tight-fitting corset dress, and made her own sense of style. Chanel ignored the fact the she might be considered unpopular and stuck to how she wanted to dress and act. (Young Women Discuss Petting, 207). Surprisingly, Coco Chanel’s style in which she “let go of the waistline” flourished quickly and it was appealing to many (Zeitz, 154). She stepped away from the norm and sparked a light in America that ignited the idea to be who you are and stand out. Designs were created that were comfortable, but also stylish for the New Woman. Chanel kept designing clothing in which the “hemlines dropped and waistlines crept up” (Zeitz, 284).

CoCo Chanel had many achievements in the fashion world. This was brought forth by her creative leadership. CoCo was an orphan and originally learned how to sew there. She created a product that was attractive and desired. CoCo managed to be a wealthy businesswoman in a time where there were few opportunities for her to succeed. CoCo Chanel had enough confidence in herself to rely on her own judgement. This can be to blame for her success. CoCo was a leader instead of a follower. She did this by leading women away from impractical clothing (corsets), and instead introduces clothing that emphasized comfort, functionality and high style. CoCo used these skills and others to break through the male barrier in women's fashion. She is also responsible

Fast forward to Chanel’s young adult life, and you can see it wasn’t long off that she would set up shop in Paris, France in 1910, eventually expanding out to Deauville, and then Biarritz. She had started off with designing, and marketing hats which became a very successful hit amongst the fashionistas of that day. Chanel’s empire was growing exponentially, and in 1920 she expanded into the realms of couture now working in jersey which at the time was unheard of in the French fashion circle. Soon she was blurring the lines of what was acceptable, setting fashion trends instead of adhering to the routine, and was giving way to entire style genres such as the “chemise” and the “little boy” look. Her fashion statements were a gigantic contrast to what was socially acceptable, and of course Chanel fell under scrutiny over it, but she went on to create more casual, shorter, and idyllically “liberating” clothing for the day’s modern woman. In essence she was liberating women from the stuffy, confining fashions that they were used to, and giving way to a loose more relaxed style all together while maintaining it’s inherent feminine charm. Chanel was creating more than just a design, or an article of clothing, she was creating a movement that would change the way society viewed fashion in it’s entirety. (Lewis)

In this article we experience the rise, fall and return after World War II, of the most influential brands. Did she dream these things up? The answer… No Coco Chanel wasn’t just a fashion designer, or trendsetter she was an innovator and a listener, an observer and an articulator. We’re all witnessing the same events; but, as is usually the case, it takes genius to detect the significance of what’s happening.

This powerful woman’s inspiration helped girls of all ages fight for their rights. The change in fashion was so great after Coco’s death that it was a catalyst for designer fashion. Coco influenced people to start their own companies. She created a business out of nothing and it is still growing today. Designer fashion has taken a huge turn because of one person’s

As a pioneer in the fashion world she was a heavy influence on the lives of everyday women in the 20th century. In particular, women in the 1960’s were trapped in corsets and fashion was very restricted. However, Chanel’s elegant and affordable range of everyday women’s wear revolutionised women’s fashion forever. As a result of her work, global distribution and branding have grown enormously. Today, there are more than 300 thriving Chanel stores worldwide, generating hundreds of millions in sales each year.

In a Time cover story done about the most influential designer, Coco Chanel, a brief history was given about the designer. She made her name first in the 1920’s and 1930s, then

In one sense of the word, everyone is an influencer. Most individuals know people at home or work who value their opinion on a few topics, as we said at the beginning. But obviously, we wouldn’t consider these people to be influencers.

The designs created by Coco Chanel have had the greatest impact on women’s fashion. Her designs are classic, timeless, and still very popular today. All of her accomplishments were because of her hard work, dedication, and being her own person.

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Coco Chanel, born on August 19, 1883 in Saumur, France, influenced 1920s fashion greatly through her trademark pieces such as “little black dress” and jersey suits and many more. These key fashion pieces are still very popular in our current day time in women’s fashion. Before Chanel became well known, most women would wear corsets that would leave them feeling stiff to give them more of a hour glass look as well as skirts with long hems that would reach the floor. Chanel went past the social boundaries of most women, and created different and diverse pieces. She disregarded societies idea of

According to Vaynerchuk, “Social networking sites light up people’s dopamine pathways and the pleasure centers of your brain. Your content must do the same, and it will if it looks the same, sounds the same, and provides the same value and emotional benefits people are seeking when they come to the platform in the

Although celebrity culture is typically associated with actors and actress, consumers may also rely on the trustfulness and credibility of politicians and first wives when deciding fashion trends. In the 1960s, fashion icon Jackie Kennedy took over the fashion industry (Joel 1). She appealed to many stay-at-home women because she was commonly known to have a “sophisticated simplicity” (Joel 1) approach to fashion. Her successor, First Lady Michelle Obama has instantly become a fashion icon herself as well. She is commonly seen wearing American designers therefore pushing “the American fashion industry into the international spotlight” (Givhan 1). People are often so draw to her style because it gives a glance into her personal life. As Givhan states, “Obama’s clothes have connected with the public in contemporary terms, in the language of Hollywood’s glamour, Seventh Avenue’s bold entrepreneurship and the democracy of the mass market” (Givhan 1). In March 2009, Michelle Obama appeared on the cover of US Vogue which showcased her “dress, style, and poise” (Gibson 40). Brett Schenck, president of Hart Schaffner Marx states, “It’s usually the frenzy behind the first lady” (Jones), but in the some instances, President Obama has also made an impact on the fashion industry. In the summer of 2009, designer Donatella Versace created a runway show that was designed and dedicated to him. The clothes she created where inspired by President Obama because it showcased “a relaxed man