The Roots Of Cultivation Theory

It has become so common in our life that there is at least one television in every home. They have become an inevitable part of our lives. We have to admit that we live in a consumption society where we are always surrounded by technological devices. For instance, while we are sitting at home, we watch television shows, series and TV commercials in general. While watching it, we spend less energy than we spend while sleeping. We do not use our imagination because it is all ready and complete in it. The television affects us with its so-called beauty and supervising our lives by telling us what we should do and not do. Almost all of the things shown on TV are enforcing people to want, to consume or act according to the ideas on it without questioning. On the other hand, it blocks the communication between people because it is so absorbing that we cannot even turn our eyes from it. Hence, we start to behave and think only for ourselves. It drags the society to be an individualistic one where everyone seeks for his own pleasure and be selfish all the time. We are being pushed to create unnecessary needs and wants. Some may think that we can shut television down any time we want and stop its effect on us. However, as it is some kind of addiction, certainly people will not be able to get rid of them right away. Some see it as their “family” which may sound creepy but even if one will

In “Life According to T.V.” written by Harry Waters and published in Newsweek in 1991, Waters examines the effect that television has on everyday lives. He says that TV has given Americans an unrealistic view of how life works. From jobs to minorities to how women are portrayed to crime rates nearly all aspects of TV are unrealistic or exaggerated. George Gerbner was used to back up Water’s theory on how television impacts people. Water states that heavy viewers of TV are more unrealistic in their view of the world than light viewers because they are exposed to more of the unrealistic ideas portrayed in TV shows than light viewers. The jobs on TV are often expressed as high ranking jobs like lawyers, doctors and athletes rather than blue collar or service jobs such as small businessman or teacher. According Waters the elderly are depicted as being sick and weak when they are actually the opposite. Women are also portrayed as mothers and lovers more often than successful working women.

     Although Marie Win had her point, I tend to disagree that television is a bad influence on our lives. Television does not destroy family value; it is us who destroy family value. For example parents who have little or no time for their children often substitute television as a baby-sitter and parents blame television as child bad conduct. But it is parents who should to be blame for the child's bad behavior because not providing proper care and guide for the child. Parents should set limitation and boundaries for themselves to cope with the television addiction. Family matter should be their number one priority in family.

     What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The

Television has been keeping me entertained for as long as I can remember. I have always been a big fan of watching television such as shows, movies, and especially sports. For movies and shows, I love how it forces me to make me use my imagination even though in the back of my mind I know that everything that’s happening is completely fake. It’s caused me to think deeper about things I never thought I would think about, and given me a lot of great memories. Even though television has been a very positive part of my life, there has also been some downside to it as well. Television has affected me in a negative way because it paints a picture reality that sort of tricked me into thinking it was true. When I was younger I was extremely gullible and easily influenced and really wanted to be able to live like some of the characters that I saw on the screen. An example was in about 7th grade I started watching this hilarious show called How I Met Your Mother. My parents refused to let me watch it but I would always find a way to watch it on my laptop without them knowing. There was this character name Barney Stinson who I really admired and was determined to be like when I grew up. In the show he was rich, well dressed, ladies man who seemed to have everything going for him. He was a total hound dog in the show who expressed the joy of constantly going to bars, sleeping with random women, and then never calling

Are television series becoming more popular? The very reason for choosing this topic is indicative of how important T.V. shows have become. Today, the people working on the small screen are no less famous and rich than the stars working in movies. Yes, that same old idiot box, vast wasteland, cheap babysitter has creatively matured and pinned down movies to the mat of popular culture. In spite of being similar, they are different as T.V. series go in much depth, have a lower production cost than movies and also have thought-provoking work which is intrinsically difficult to find in movies. They also provide a more satisfying emotional experience.

Furthermore, the social health of people is suffering due to watching TV, over hanging out with friends. When watching TV people do not talk, as they need to hear the show they are watching. They cannot have healthy relationships with friends if they

Media and technology have such a great impact on society and how we perceive social systems and all the factors tied to them. Television shows have always been prevalent in touching upon topics in society pertaining to an array of things such as color, race, creed, interest group, sexuallity, political/religious affiliation, and many more. As time passes, television shows alter the topics in which they touch upon, as society grows and chances. As society becomes more tolerant and accepting of individuality and differences in beliefs, the television programs that we watch change with them. Even through the development, there are still many prejudices and inconsistencies in our society that cause conflict.

In “The Role of Television in American Life” by George Comstock, he talks about a very interesting reason as to why TV draws so many people, he states that is a form of escape from the viewers normal life, leaving them in a more enjoyable, relaxing state of mind. To add on to this, in the other reading, “McLuhan: It's All Going According to Marshall's Plan” by Mark Edmundson, he states that “McLuhan called TV the ultimate depth experience because the viewer had to participate fully in creating the image. From the three million dots per second on the screen,” which verifies the statements from George Comstock. On a person note, I can vouch for this 100%. Nothing is more relaxing that just sitting back and watching something on tv and just forgetting about the world around you, and I think people need that I their life. All work and no play leads to a unhappy lifestyle and thanks to the media medium of todays culture, I think we are enjoy life at it’s fullest at this point in

Can T.V. shows be the reflection of our society or influence the behavior of the members of our community? Since 1936 when television broadcasting begin, it priority was to inform and to entertain our society; subsequently, a massive amount of rules and regulations were created to control the material presented in TV, which principal goal was to safeguard the moral and ethical standards of it time. Nevertheless, from its beginning to the present home entertainment television standards contents have change; likewise, the moral an ethics values of our society have change and continuing changing from generation to generation. TV shows from the 50’s, 80’s, and the present exposed many changes in the way human role are exposed, the language

According to Klein, H. and Shiffman K. (2009), legislators and watchdog groups have been targeting the mass media for its negative depictions of violence, verbal and physical aggression, unrealistic stereotypes of different "types" of people, and too few images of certain groups. When the media disregards these certain groups that are not socially valued, it is referred to as symbolic annihilation by some writers. Groups that are valued are more often shown in the media and the audience learn about their portrayed characteristics and implied value while groups that are not valued in that same culture, the media typically leaves them out of the storyline and disenfranchise them by not showing them. This is an issue because it gives off the idea or implied message about what it means to be a member of a socially valued culture versus a member of a "out group". Cultivation theory states that people develop beliefs, attitudes, and expectations based on what they see on the media and ultimately use these expectations to make decisions in real-world settings and situations. Klein and Shiffman conducted research and focused on animated cartoons and their effect on children's earliest notions about social standards and expectations. Their results regarding gender, females were

In Growing Up With Television: Cultivation Process, Morgan, Shanahan and Signorielli assert that “long-term exposure to television tends to cultivate the image of a relatively mean and dangerous world (Morgan et al., 2009).” Rooted in the amount of time spent consuming content, the mean world syndrome is central to Gerber’s Cultivation Theory, or Effect. The theory states that they are viewing habits range from light to medium to heavy. Although subjective, the amount of time spent consuming content is a key component of cultivation effect. Morgan et al., noted that “the relative difference in viewing levels are more important than the specific amount of viewing (Morgan et al, 2009).”

Cultivation theorists are best known for their study of television and viewers, and in particular for a focus on the topic of violence. However, some studies have also considered other mass media from this perspective, and have dealt with topics such as gender roles, age groups, ethnic groups and political attitudes. A study of American college students found that heavy soap opera viewers were more likely than light viewers to over-estimate the number of real-life married people who had affairs or who had been divorced and the number of women who had abortions (Dominick 1990, p. 512).

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.

The television is also a very important aspect of popular culture that affects the American Identity. Watching television is such a common part of contemporary society, that most Americans adopted it as a part of their daily routine and watch television for at least an hour a day. Stanley Crouch, a poet, music and cultural critic, writes that whenever people pretentiously and proudly announce, “I don’t watch television,” they should follow it up with “I don’t look at America either” (Masciotra 79). Television has become a part of many people’s lives. When the mass population watches the same TV shows, movies, etc. they can all relate to each other, and thus unite them as an American. We look to TV shows to see how other people like us act