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The Roxanne Quimby Case Analysis

Satisfactory Essays

Almost anyone can become an entrepreneur, although there is no one definitive profile. An entrepreneur can be a man or woman of any age or background. Some people are born with a natural entrepreneurial instinct, but entrepreneurship can be learnt, although it requires an apprenticeship to acquire differ in education and experience. Most successful entrepreneur share certain personal attributes including; creativity, dedication, determination, flexibility, leadership, passion, and self-confidence. On assessment of the Roxanne Quimby case study, it becomes clear that she possesses quite a number of these characteristics, as well as an obsession to pursue an opportunity. Money, image or appearance are not highly regarded by opportunity obsessed entrepreneurs, but watching trends and spotting patterns definitely are. Roxanne Quimby saw an opportunity to launch her all natural skin care company into market and immediately started acting upon this opportunity to create the best skin care company in the world. It’s an unusual concept but she saw the market for it. It was interesting to notice how Roxanne and the co-founder Burt Shavitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is a great example of an unpredictable market.
Risk associated with a lifestyle business include limited growth and income potential, while high potential business that risk is greater. The rewards of a

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