The Success Of A News Publication Depends On The Interest Of The Audience

Clay Shirky who wrote Newspapers and Thinking the Unthinkable (1993) argues that society doesn’t need newspapers society needs journalism to save society. Shirky supports this argument by giving a historical background to the problems newspapers face and how the problems have developed over time and the solutions society has came up with. The blogger concludes that in order for journalism to go farther new models must be created in place of past molds. Shirky directs this blog toward the current and future generations in attempt to motivate new models and methods of journalism.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

On the bottom right-hand corner, the slogan “We go to the story, so you get the story,” is clearly visible and similarly, on the top right-hand corner the Nightly News’ host’s name, Lester Holt, is visible in white print; however, underneath the text, written in red print is the word Paris, which informs the audience of where the image was taken and doubles as a sinister, yet symbolic representation of the tragedy that

Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the different techniques that tabloids and broadsheets use to present stories. Media in general, aim to inform and interest the audience which consist of many different types. Diverse emotions and ideas are created by the media; foremost tabloids. Tabloids are papers like ‘The Sun’, ‘The Mirror’, ‘The Daily Mail’, ‘The Express’ and ‘The Star’. In contrast to these are broadsheets like ‘The Times’, ‘The Guardian’ and ‘The Daily Telegraph’. Broadsheets are often known as the ‘quality press’ being more informing and formal in the manner they convey information and news stories.

Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the

This source was taken from the New York Post, which is a daily newspaper that is predominant to mainly New York City and its suburbs. The New York Post has been running for over 200 years and is one of the most circulated newspapers in the country. It remains to be a mode of news and information for many citizens.

Despite being printed for the same date, in this case January 30th, 2014, the distinction can still be made, and by this it can be said that if the titles of the newspapers were removed it would not be hard to distinguish one from the other. By placing the front page of the New York Times (NYT) and of the Wall Street Journal (WSJ) side by side, the reader can piece together few similarities and a greater amount of contrast between the two. These are especially true when looking at the stories that were covered, the amount of space some stories took compared to others, and the slants many of the headlines took.

“22 Tips to Gain Weight FAST!” “You’ll Never Look at Barbie Dolls the Same Way After You See THIS Picture!” “Insurance Companies HATE this new trick!” We’ve all seen articles with similar headlines. In fact, they’ve gotten so common that we rarely think anything of them anymore. They’re all over the Internet - on Facebook, on Twitter, on Instagram. However, although they may seem rather pointless or annoying, there is a reason that journalists use clickbait to headline their articles. Justin Bariso argues that although nearly nobody enjoys seeing clickbait, journalists utilize it simply because it is effective, and people should be more understanding about it, as it is not pointlessly annoying. He strengthens his argument throughout the article

The media, which consists of television, radio and the newspaper, is referred to as a form of communication. It is thought as the most powerful tool of communication due to the fact that it is able to present information at any time either promoting it in a positive or negative light. The media is also known for presenting fake news, however due to the fact that they are communicating to the masses the majority of news is believed if from a ‘reliable’ source. Newspaper companies such as ‘The Sun’ and ‘The Daily Mail’ pay extortionate prices in order to obtain front page stories from paparazzi so they can publish them in their papers resulting more profit for the companies as more individuals buy the papers. The media are able to shape the

USA Today has been able to differentiate itself and stay away from commodity status of most news sources by they were a newspaper that was considerably set apart from other newspapers. USA Today had many distinct and unique features that were incorporated. USA Today has content and an appearance that is as bold and fearless as its mission (Stein, 2015, p. 78). The features included such as the newspaper was laid out and provided easy and quick access, quick comprehension for a hastily reader (Ferrell & Hartline, 2014). Furthemore, there were only four sections that were offered in the newspaper with information that was very concise, clear, succinct, and included short writeups.

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

Recommendation – NYT should continue with its Paywall initiative as upwards of 40% incoming traffic is from other sites i.e. Google, yahoo etc. Internet delivery on mobile devices is also becoming popular. Additionally, lots of users are able to access news content via leaky paywall. This reflects users increasing interest in accessing NYT news content in digital format. Digital edition is in early stages for adoption by end users. New sources and models for revenue generation or sharing are to be discovered and streamlined. Internet will become “platform of choice” for majority of users in near future. New industry needs to continue exploring methods to present news content to user preferred way and adapt to new and different streams of revenue. The digital edition is in its growth phase heading into maturity. There is still potential to increase and development. The data seem to indicate that the New York Times is able to identify those with more willingness to pay and they are getting them to purchase at these increased costs. This

The position of a story also affects the salience of an issue. If an article on gun violence in schools is on the front page of The Washington Post, the audience perceives that particular story as having great importance within the scheme of current news topics. Since