The Theory and Practice of Spin-Out Management Essay

with favourly publicity. These communication professionals are known as the spin doctor or Public Relations (PR) expert in dealing with the mass media to mobilize and steer public opinion (Louw, 2010). This article addresses the role and the relationship of spin doctoring with other players take part in mass media, with two case studies demonstrated: one being successful and one being unsuccessful spin. The successful spin will be shown using the example of the Islamic State Group in Syria and Iraq

Impression Management approach to Public Relations: New or Old? According to L’ Etang (2007), Impression Management in the past appeared to be a tactic of manipulation in Public Relations. As the theory governs a process to construct an image, PR practitioners were accused of being image makers who use symbols or messages to control how the organization is perceived (Grunig, 1993, p. 125). Grunig describes images makers as people who “create and project an image out of nothing” and in agreement

Academy of Management Learning & Education, 2009, Vol. 8, No. 3, 324 –336. ........................................................................................................................................................................ New Developments in Technology Management Education: Background Issues, Program Initiatives, and a Research Agenda PHILLIP H. PHAN The Johns Hopkins University DONALD S. SIEGEL University at Albany, SUNY MIKE WRIGHT Nottingham University Business School

Nike Sweat Shops I am writing this letter to express my concerns over Nike's labor practices in Asia. There has been much debate and controversy recently concerning Nike's Asian labor practices. It is very difficult to determine which side of the argument to defend, as both acknowledge the problems yet put a completely different spin on the facts. I will try to show that Nike has created a cloud of smoke in Asia that the public cannot see through. Nike does not own any of the factories that

are working with, government bodies etc. There are no exact rules on how an organisation should practice PR. However, organisations should view the excellence

Inscribed on the entry-wall at the ancient Greek Temple of Apollo at Delphi are the words “know thyself”. Can a leader be truly effective without knowing one’s self? Although it has roots in previous times Authentic Leadership is a concept that began to emerge in its modern form in the 1960s. It wasn’t until 2003 when Bill George wrote about authentic leadership and its connection to ancient Greece that it became a popular leadership concept (Clark, 2014). Bill George is senior fellow at Harvard

communication techniques as its principal tools in order to regain its publics trust. Some theorists such as Botan and Hazelton (1989) expressed in Yeomans (2009:5) argue against this and believe that PR present biased communications and reflect authentic practice that results in PR representative to “manipulate public opinion for the benefit of the organization.” This could be the case for many company’s, however when running an organisation like Virgo it is based around communication which results in reputation

Bradley Jackson, “internal selling can be the hardest sale”. A salesperson might feel that convincing the customers and winning the deal is the end to it, but that is not true. Convincing the people within the organization and specially the higher management is a tougher job to do. There is resistance and inflexibility to change. The internal sales cycle is almost similar to the process of selling to the end customers. A salesperson has to understand the process, his role in it and then communicate

To discuss the significance of Public Relations and understand the all-encompassing impact PR has on our daily lives, one must first learn the meaning and the history surrounding the field. The term Public Relations and the commonly held notion surrounding this area of communication manifested themselves in the twentieth century. Today the field of Public Relations is concerned with managing the public image of commercial businesses and corporations, high-profile people such as celebrities and public

ENGR101 Term Paper Alternative Energy: Wind Bags and Compressed Air Energy Storage Kevin Michael Black 013505594 Meghan Ismael Dr. Shahab Taherian California State University, Long Beach College of Engineering ENGR101 7, Fall 2014 October 30, 2014 Renewable energy is crucial to the future of human society, as it takes from sources that cannot be depleted, such as the wind , waves, and the sun. However, the production of renewable energy is not steady and often exceeds its demand. The excess