EVENTS MANAGEMENT
3.311 & 5.311
Submitted to: NICK
Submitted by: Bharath goud ID: 20150313
Contents pages Sections page no
1. Introduction………………………………………………………3
2. Ultra music festival Miami…………………………………3.1
3. Stakeholders………………………………………………….….4
4. Media………………………………………………………………..7
5. Unique qualities of an event………………………………8
6. Conclusion………………………………………………………….9
7. References………………………………………………………….10
Introduction: Ultra Music Festival (UMF) is a yearly open air electronic music celebration that happens in March in the city of Miami, Florida, United States (DURAN, 2013).In this report I have analysed about the ultra-Miami festival event in USA and what is behind the success of the event. Events rarely succeed or fail it is totally depending on the scheduling and who all are the stakeholders are supporting the particular event. For a successful event there are several potential goals to satisfy and a plethora of stakeholders to involve (Presenza, 2012). Festivals are mostly unique in the events sector how the stakeholders are involved in the events. Media is mainly involved in a group way in television and
With the fast rising technology and the closer world community, the music industry has changed dramatically in this modern world. In this case, I will choose an American rock band Paramore as a case study. I will first start with an overview and a brief history of the band, afterwards I will focus on the main four music business areas, which are Artist Management, Record Companies, Music Publishing and Live Performance, examining how they operate in the industry and their relationship between each area and with the band. Finally, I will finish up with a conclusion and my own views.
These days competition is very tough among each kind of business and thus the pressure or the force to satisfy the customer’s needs and expectations are at the peak these days in events or shows like Old Station Fly In. These days the economy that we live in has moved away from what usually used to be known as normal service economy; but rather these days, the economy as well as the global mindset of people who attend events or shows is moving more towards what is known as the experience economy. Customers are happy to pay a better price but only on the leverage of getting a premium service and special memorable experience for the price they are paying. These days customers demand unique experiences and organisers need to provide them so as to have a regular clientele and more marketing and business. E.g. If we take the example of Old station Fly In show, there was a dinner organised for the patrons flying in and driving to the show; although the dinner had a very special speaker ’Matt Hall’; it would have been much more attracting feature of the food was arranged by someone famous such as any master chef celebrity or any famous cooking
You may have heard that “everything is bigger in Texas.” and if you really want to experience how everything is bigger, you go to the Houston Livestock Show and Rodeo (HLSR). The HLSR, or “Houston Rodeo” as it is referred to by Houstonians, is the largest event of its kind in the world and has been in session since 1932. In 2013, The HLSR had more people in attendance (approx 2.6 million) at the Rodeo than the entire population of the city of Houston (approx 2.1 million), which happens to be the 4th largest city in the United States as well as the most populated city in the state of Texas. The HLSR is held at Reliant Park for three weeks during March, and since parking is always a hassle, Reliant Park also happens to have one of the largest parking lots available as well.
In a world of political discourse with racism and hate running rampant, a few great men and women came together to bring unity and harmony like never before: in the form of massive music festivals. In the late 1972, the black community came together for a concert known as Watts Summer Festival. In 1969, the largest music festival of its time was held, and was known as Woodstock. Later that year, the Rolling Stones put together a massive free concert in San Francisco known as the Altamont Concert. All of the concerts and music festivals were not aimed at making money or becoming famous, but about the unity of people through the art of music.
Within industry there is revolution. Innovation for development and a burning desire for further progression must be realized or risk of failure increases exponentially. Does consistent hard work not correlate with well earned success? Does perseverance parallel evolution? The music industry is not impervious to failure and its institutes must evolve to survive in an ever-changing world of technological advancements. These advancements are utilized and implemented industry wide, including via event promotion to solidify the future of music as a whole. Event marketing, albeit not a “modern term”, has proved vital to the music industry time and time again as it constantly evolves as the music industry business model is redefined. Event marketing and promotion has been defined and consistently redefined as use of technologies upturn.
On an early Sunday morning, police sirens rang out on 12th Street near Clairmount waking up near by neighbors. Police rushed an establishment known as a blind pig, or afterhours party. As police dealt with the eighty or so partiers, the growing crowd’s curiosity quickly turned to anger as they discovered the outrageous police actions. Things only escalated into what is known as the Detroit ’67 riots. However, there are many different perspectives on this event. Some consider the event more of a rebellion or an uprising. It might even be something entirely different. As the mysteries of the 1967 events are unraveled, perspectives often change. What might have once been considered a riot can quickly be changed to a rebellion or uprising. All it takes is some critical thinking.
The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the
After years of unforgettable concert experiences and entertainment, the festival has grown to become one of the most highly regarded and anticipated music festival events in the country.
However, this conception of traditional mas does not represent the reality and range of the festival. Therefore it is unfair to classify specific characters as the hallmark of traditional mas when independent Mas bands, like Vulgar Fraction, who stray from performing these characters are arguably more “traditional” in their methods of creation than any other contemporary mas band as they place emphasis on forgotten skills such as wire-bending and costume-making. Yet, this begs the question: Is there a desire from the public for independent mas bands in contemporary Carnival?
The festival which already receives funding from major companies, can seek out new music focused company sponsorship's that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival.
Initial Preview: Throughout this speech you will learn about the birth and development of the modern music festival, how they have transformed, and why they have.
Concerts contain so many sensations. The white chairs being put away, the stage getting placed back on the big black trailer piece by piece, and the quiet shuffles of the last feet leave the stadium; the stadium transforms into the purple and white stadium it once was, leaving no
In this chapter we will discuss and analize about the Social & cultural impacts of Glastonbury festival. As we know, The Glastonbury festival is a largest open-air music and performing arts in the world so it has considerable influence to people about social and cultural.
Electronic dance music (EDM) festivals around the world bring hundreds of thousands of fans together for enormous multi-day parties. New York Ranger (2014) points out that ‘DJs are the new rock stars’.
The reach of our Festivals is expanding rapidly, but we are also retaining the partners we have developed over the years. This year we have hosted more than 40 festivals in 15 states and 5 foreign countries, reaching more than 5000 students. Of these, 22 festivals were hosted by new partner institutions. We have also received more than 70 inquiries about Festivals