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American Rock Band Paramore As A Case Study

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With the fast rising technology and the closer world community, the music industry has changed dramatically in this modern world. In this case, I will choose an American rock band Paramore as a case study. I will first start with an overview and a brief history of the band, afterwards I will focus on the main four music business areas, which are Artist Management, Record Companies, Music Publishing and Live Performance, examining how they operate in the industry and their relationship between each area and with the band. Finally, I will finish up with a conclusion and my own views.

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The American alternative rock band Paramore was formed in Franklin, Tennessee, USA in 2004. The band originally formed by Lead Guitarist Josh Farro …show more content…

They mainly manage Rock/Metal bands, beside Paramore they also A Day To Remember, Ballyhoo!, Beautiful Bodies, The Used, Whitechapel, Matt Woods…etc

Their original manager was Dave Steunebrink from Showdown management and Jeff Hanson the manager for the Band Creed. After the death of Jeff Hanson in 2009, his assistant Mark Mercado became the manager of Paramore. Dave Steunebrink discovered the lead singer Haley Williams when she was 13 through one of his client songwriters/producers Richard Williams. David was amazed by her vocal ability. They later introduced Haley Williams to Atlantic Records A&R Tom Stomps, and Jason Flom the head of the A&R department signed her as a solo artist and brought out her production deal with Dave Steunebrink and Richard Williams. Originally Atlantic plan to turn Halley Williams into a pop star, but she declined and insisted that she wanted to be in a band and play punk/rock music instead of being a manufactured pop princess. The label president Julie Greenwald and the management team agreed to follow her wishes as a band. In an interview with Dave Steunebrink organized by music business radio mentioned that Dave was also their music lawyer. However, they approach things in a different way from normal concept. At that time Avril Lavigne was the mainstream punk star of the world. Dave and his team are very aware of that and they make sure Paramore will not take the same path. They signed a 360 deal with Atlantic and instead of releasing

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