Company Research Paper
The Walt Disney Company
Pranay Kumar
George Batah
Shuxian Shen
Sheng Hao Koo
“We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.”
Professor
Suzanne Weiss
Contents
1. Executive Summary
2. Company Background
3. Management
4. Situation Analysis
5. Ethics and Responsibility
6. Human Resource
7. Globalization
8. Operation and Production
9. Finance and Financial Management
10. Hypothetical Request for Venture Capitalist
11. Conclusion and Recommendation
12. Citation and References
Executive Summary
“ It seems to me, we have a lot of story yet to tell”
-Walt.
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and Canadian governments commissioned the studio to produce training and propaganda films. * best Productions post-war era :The Three Caballeros (1944) and Melody Time (1948)Song of the South (1946) and So Dear to My Heart (1948) Seal Island (1948)The Vanishing Prairie (1954)Cinderella Alice in Wonderland (1951)Peter Pan (1953) Treasure Island (1950) * In 1954, Disney formed its own distribution firm ” Buena Vista Distribution “ * In 1950, Walt Disney Productions and The Coca-Cola Company teamed up for Disney 's first venture into television, the NBC television network special An Hour in Wonderland * In 1954, the ABC network launched Disney 's first regular television series, Disneyland, which would go on to become one of the longest-running primetime series of all time. * In 1955, Walt Disney opened Disneyland to the general public. * Best Productions during the 60s :Lady and the Tramp (1955), Sleeping Beauty (1959) and One Hundred and One Dalmatians (1961) Johnny Tremain, (1957) Pollyanna, (1960) The Shaggy Dog, (1959) * In 1965, "Disney World" was announced * 1966, Walt Disney died of complications relating to lung cancer, Roy Disney * Best Post Walt Disney Productions:] The Jungle Book( 1967) The Happiest Millionaire (1967)The Love(1967) Bug (1969 The Computer Wore Tennis Shoes (1969) The
The name was eventually changed to The Walt Disney Studios. By the end of 1927, the Disney brothers created a total of 56 Alice comedies, which proved Walt as a producer and built up his animation studio that rivaled others in the business. In 1928, their company took a hit when almost all of their animators jumped ship and went to work for Universal Pictures. It was projected that Walt Disney’s animation career was over, but he kept fighting and it taught him to never give up control of his creations. Though the tale of how he came about isn’t clear, Mickey Mouse debuted on November 18, 1928. From that day, the Walt Disney Studios took off with the creation of Snow White in 1937 and Pinocchio and Fantasia in 1940. However, the studio took a break from movies after Pearl Harbor in order to aid in the war effort by converting the studio into a wartime industrial plant. After the war, Disney reconquered the title of leader of animation and rest is history. With the opening of Disneyland and the premiere of The Mickey Mouse Club in 1955, the company has only flourished. In 1963, there was the first use of audio-animatronics at Disneyland and Walt began the foundation of a project that would lead to Disneyworld. However, he was diagnosed with lung cancer in November 1966 and passed in December; therefore, unable to see his plan play out. Walter Elias Disney was a small-town boy who turned into a
Beginning in 2010 with Alice in Wonderland (Devoe n.pag), Disney has now resolved to produce live action remakes of everybody's favorites, including Maleficent, Cinderella, The Jungle Book, and most recently, Beauty and the Beast. The original Beauty and the Beast was an all-time favorite when it came out in 1991 (IMDb n.pag), and now those same children, as adults, experience the nostalgia brought about by the 2017 live-action version. Beauty and the Beast surpasses all expectations from both children and adults alike.
The Walt Disney Company, more commonly known as Disney, is a company that was founded in October 16, 1923 by brothers Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. The company eventually changed its name to the current Walt Disney Company in 1986. The company was headquartered in Burbank, California. The company is a public company that has diversified to live-action film, television, and even theme parks.
There was no turning back after that. Disney went on to become a major international corporate giant in the US media industry and a model for other media companies. After acquiring the ABC television network in 1995, Disney finally became a fully diversified media corporation and was the most recognisable brand in the entertainment world (Kramer 2002).
Disney Channel, in 1983 to 1997 was known as “The Disney Channel”. An American basic satellite television network, which owned by Disney Channel Worldwide (Disney-ABC Television Group). The Disney Channel launched as nationwide on April 18th 1983 and first released its own television series on aired called “Good Morning, Mickey!”, During of the launched, The Disney Channel’s was on aired for 16 hours each day, from 7:00 a.m. to 11:00 p.m. both Eastern and Pacific time. (Disney channel, 2016)
Founded in 1923 by Walter Elias Disney, Walt Disney is the pioneer of the animation industry (“The Walt Disney Company”, 2014). The first two cartoons that Disney created were silent films and could not be sold; he then created the third Mickey Mouse cartoon with sound – Steamboat Willie in November of 1928 ("Disney History," n.d.). Disney went on to win the Academy Award ® for Best Cartoon in 1932, which was the first year that this award was offered, for his cartoon Flowers and Trees ("Disney History," n.d.). Shortly after his cartoons were gaining popularity, Disney went into the merchandising industry, when Walt Disney accepted an offer of $300 by a man to put Mickey Mouse on some pencil tablets ("Disney History," n.d.). That was just the beginning for Disney merchandising, which soon included everything from “Mickey Mouse dolls, dishes,
You probably can’t find anyone on the seven continents in the civilized world who has not heard the word Disney. No other person in the world has played both to, and with so many people’s imagination. Both young and old admire what Walter Disney accomplished in his lifetime.
What distinguished the films that burst forth from MGM in the 1940s and 1950s, mostly under the producer Arthur Freed, was the integration of musical numbers into the film’s narrative. In these features- the best being directed by Charles Walters, George Sidney, Vincente Minnelli, Stanley Donen and Gene Kelly- song, dance, and music no longer punctuated the plot but actually worked to advance it. In 1951, Vincente Minnelli triumphed with An American in Paris, and it became emblematic of the golden era of MGM musicals.
ABC has been producing outstanding programming since the days of radio back in 1943. Born out of NBC’s sale of their Blue Network, ABC eventually got into television in 1949, making it one of the big three stations. The network is currently owned by Disney, who has had partnerships with the network on and off for years. Read on to find out more about ABC, their programming and their history.
Disneyland, Walt Disney’s metropolis of nostalgia, fantasy, and futurism, opens on July 17, 1955. The $17 million theme park was built on 160 acres of former orange groves in Anaheim, California, and soon brought in staggering profits. Today, Disneyland hosts more than 14 million visitors a year, who spend close to $3 billion.
Cinderella was released in 1950 followed by Alice in Wonderland (1950), Peter Pan (1953), Lady and the Tramp (1955), Sleeping Beauty (1959), and 101 Dalmations (1961). These movies were all successes and made his studio extremely famous. Disneys last major success was Mary Poppins, which premiered in
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
The Walt Disney Company was first founded in 1923 by Walt and Roy Disney (Wasko, 2011). It was first known under the name of the Disney Brothers Studio, before changing its name in 1986 (Disney’s history of magic: Timeline, 2013) (Timeline, 2013). In 1927, Mickey Mouse was created and soon became the symbol of the Company (Wasko, 2011). Internationally recognized for its animation, the Studio was the first to present a ‘’full-color cartoon’’, Flowers and Trees, which later went on to win ‘’ […] the first Academy Award for Best Cartoon’’ in 1932 (Wasko, 2011). Five years later, Disney released Snow White and the Seven Dwarfs, its first ‘’full length animated film’’(Timeline, 2013). It wasn’t until 1940 that the Company became public and, therefore, available to be traded on the stock market (Timeline, 2013). Fifteen years later, Disney was opening its first theme park in California under the name of Disneyland (Disney’s history of magic: Timeline, 2013). Incidentally, the
Founded on October 16, 1923, Disney was known to be one of the largest media and entertainment conglomerates. It had specialized in television, radio, and theme parks & attractions. Walt Disney and his brother Roy produced many short animated films starting with their series of collective films called Alice Comedies and quickly gained their success from there. Within months, the Disney brothers created their own studio and thus the creation of Mickey Mouse, Minnie Mouse, Goofy, and the rest of the Disney characters was born.
In 1951, with the opening of Disney’s first theme park (Disneyland, in Anaheim, California) the Company made a dramatic shift from a media-oriented company to