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Thesis Statement For Procter And Gamble

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Procter & Gamble (P&G) is a multi-national consumer goods company based in the United States. It specializes in making products that include personal care products, pet foods and cleaning agents.

Procter & Gamble rolled out its first-ever worldwide sports marketing campaign during the 2012 Olympic games in London, United Kingdom.
Although P&G is not in the business of athletic gear or sports drinks, as the Proud Sponsor of Moms, P&G will use its voice to honor and thank moms, not just moms of Olympians but all moms, for all they do to raise their kids.

What is Sports? Why do people attach themselves to certain sports? Before sports was a way of staying fit and an activity that only certain ‘gentlemen’ could be able to take part in. Now days, sports has become an entertainment for views and a massive business for the people taking part in it. It is regarded as one of the most moneymaking professions in the world if people associate you with a certain sport.
People and fans attach themselves to a sport because they have a personal interest in the game due to a number of reasons. I personally would be attached to a sport and a team because I was …show more content…

Attending an event is important but standing out in the crowd by being a sponsor will highlight P&G and the business with a captive audience. P&G will also receive media attention, as when sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in new markets. Also, logo placement in a variety of places such as flyers, websites, emails marketing campaigns, tickets, signage, etc. will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the

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