listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of approximately £18.1 billion as of 22 April 2015, the 28th-largest of any company with a primary listing on the London Stock Exchange.
Analysis of Tesco 's extended marketing mix
1.1.
Tesco s objectives are to provide customers with great value at competitive prices, communicate with and meet the needs of its customers, develop its employees ' talents and reward them fairly, work with