preview

Tips From Former Smokers: A Case Study

Decent Essays

Several product tactics were develop and used simultaneously at different levels such as federal state and city in order to promote a healthier lifestyle smokeless. Tobacco is addictive what makes quitting very challenging so combined strategies seem to work better giving the person the ability to choose the combination that better works at any time. The first and most promoted product strategy used by the CDC “Tips from Former Smokers” as well as “Illinois Tobacco Quit Yes” Programs is widely spread information about the harms tobacco consumption can cause. The media has spread knowledge not only in smoke products as cigarettes but also smokeless tobacco by showing real stories with real people whom are suffering the consequences of tobacco use. The intention is to highlight the product’s harm and make it less attractive to both, current users and potential ones. Once the decision to quit has been made it is necessary to raise awareness about alternatives to help during the process. This is another very important strategy used by these campaigns. Tobacco surrogates such as patches, guns, Inhalers, and others are made available over the counter to anyone who needs to buy them. These products help with the cravings and withdrawn syndrome. …show more content…

The calls have no limitations (neither on number of calls nor number of minutes per call) and are offered in several different languages (English, Spanish, Mandarin, Cantonese, Korean, Vietnamese, and for the hearing impaired). During the calls the caller is listened carefully, emotional support is available as well as discussions about alternative products to help during the process with over the counter options and prescription drugs. In case a prescription is needed an orientation to consult with the family doctor is given since no prescriptions can be offered over the

Get Access