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Title IX: Effects On College And High School Sports

Decent Essays

Part I: Before we begin to discuss the marketing effects of Title IX, it is important to discuss what Title IX is. According to the Columbia Dictionary, Title IX is a “clause in the Educational Amendments of 1972 that reads: No person in the United States shall, on the basis of sex, be excluded from participation.” (Title IX, 2016, p. 1). Title IX has had several effects on college and high school sports, and the way that sports can be marketed to women. Gone is the time in which women’s sports were looked at as an afterthought, now it is replaced with equal representation between men’s and women’s sports at the college and high school levels. Since Title IX was signed into law by former President Nixon, women’s sports at the college and high …show more content…

In the sports world today, a team now understands that they need to be able to reach their fans in an instant, and the best method to do this is now via social media. The team needs to simply send out a tweet, snapchat, Facebook post, or Instagram post to inform their fans about what is happening at practice, the latest player injury, or a game. Some teams have also begun to ask fans about such aspects of their organization as their schedule. An example of this is when the Boston Red Sox took to Twitter and Facebook to ask their fans about a scheduled game on June 4, 2011. “The club quickly received more than 4,300 Facebook likes and 650 Twitter responses from fans overwhelmingly voting in favor of moving the game against Oakland from 7:10 p.m. to 1:10 p.m” (Fisher, 2011, p. 3). This voting allowed for fans to observe a Boston Bruins Stanley Cup Final game that was airing that night. This polling opportunity would come at a time in which taking to social media was at an all-time high. The Red Sox at the time were offering such things during games as “Tweet Your Seat merchandise giveaways and Tweet Your Tunes, in which fans request songs to be played in the ballpark during rain delays” (Fisher, 2011, …show more content…

(2015, March 25). Title IX keeps the ball rolling for women's collegiate sports - The Appalachian Online. Retrieved December 08, 2016, from http://theappalachianonline.com/2015/03/25/title-ix-keeps-the-ball-rolling-for-womens-collegiate-sports/ Fisher, Eric. (2011). Sports Business Journal. 20 Great Uses of Social Media in Sports. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx Infoseek/Big Yellow Pathfinder/Warner Bros Barnes and Noble Main banner rule Title IX: A brave new world for women in sports. (1997, June 17). Retrieved December 08, 2016, from http://www.cnn.com/US/9706/17/title.nine/ Title IX. (2016). In Columbia University & P. Lagasse, The Columbia Encyclopedia. New York, NY: Columbia University Press. Retrieved from

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