Part I: Before we begin to discuss the marketing effects of Title IX, it is important to discuss what Title IX is. According to the Columbia Dictionary, Title IX is a “clause in the Educational Amendments of 1972 that reads: No person in the United States shall, on the basis of sex, be excluded from participation.” (Title IX, 2016, p. 1). Title IX has had several effects on college and high school sports, and the way that sports can be marketed to women. Gone is the time in which women’s sports were looked at as an afterthought, now it is replaced with equal representation between men’s and women’s sports at the college and high school levels. Since Title IX was signed into law by former President Nixon, women’s sports at the college and high …show more content…
In the sports world today, a team now understands that they need to be able to reach their fans in an instant, and the best method to do this is now via social media. The team needs to simply send out a tweet, snapchat, Facebook post, or Instagram post to inform their fans about what is happening at practice, the latest player injury, or a game. Some teams have also begun to ask fans about such aspects of their organization as their schedule. An example of this is when the Boston Red Sox took to Twitter and Facebook to ask their fans about a scheduled game on June 4, 2011. “The club quickly received more than 4,300 Facebook likes and 650 Twitter responses from fans overwhelmingly voting in favor of moving the game against Oakland from 7:10 p.m. to 1:10 p.m” (Fisher, 2011, p. 3). This voting allowed for fans to observe a Boston Bruins Stanley Cup Final game that was airing that night. This polling opportunity would come at a time in which taking to social media was at an all-time high. The Red Sox at the time were offering such things during games as “Tweet Your Seat merchandise giveaways and Tweet Your Tunes, in which fans request songs to be played in the ballpark during rain delays” (Fisher, 2011, …show more content…
(2015, March 25). Title IX keeps the ball rolling for women's collegiate sports - The Appalachian Online. Retrieved December 08, 2016, from http://theappalachianonline.com/2015/03/25/title-ix-keeps-the-ball-rolling-for-womens-collegiate-sports/ Fisher, Eric. (2011). Sports Business Journal. 20 Great Uses of Social Media in Sports. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx Infoseek/Big Yellow Pathfinder/Warner Bros Barnes and Noble Main banner rule Title IX: A brave new world for women in sports. (1997, June 17). Retrieved December 08, 2016, from http://www.cnn.com/US/9706/17/title.nine/ Title IX. (2016). In Columbia University & P. Lagasse, The Columbia Encyclopedia. New York, NY: Columbia University Press. Retrieved from
The literature review of this article focuses on Title IX itself, as well as statistical numbers that provide the reader knowledge about the impact it has had. Title IX is a comprehensive federal law that has removed many barriers that once prevented people, on the basis of sex, from participating in educational opportunities and careers of their choice (Bower & Hums, 2013). Acosta and Carpenter (2012) reported that the number of female athletes playing college sports has risen from 16,000 in 1968 to over 200,000 in 2012. Although the increased number of opportunities has provided women the chance to participate in the sport, the percentage of women coaching women’s teams has decline over time from 90% in 1972 to 42.9% in 2012 (Acosta & Carpenter, 2012). Alongside coaching is the lack of women working in intercollegiate administration. In 1972, the percentage of female athletic directors overseeing women’s programs was 90%, Today, the percentage of female athletic directors is 20.3%, a small increase from 2010
Before Title IX was signed by President Nixon on June 23 and went into effect on July 1 of 1972, both women and young girls were excluded from many activities that men and young boys were allowed to do. Since the passing of Title IX, women have excelled in all sports tremendously. This essay will argue that because of Title IX, women can now participate in various activities and sports. Title IX of Educational Amendments prohibits sex discrimination in any educational program or activity receiving any type of financial aid, and because of this enactment made by Congress in 1972, women have left their mark on sports history.
While Title IX is often thought of “the women’s sports bill”, the history and progression of Title IX suggests a far more complex history. In fact, as Amanda Ross Edwards suggests, Title IX’s shift was reaction to public conflict about the bill that was spurred after the bill’s creation. The conflicts surrounding the development of Title IX suggests that debates about who should be included in educational spaces and who should be excluded from those spaces did not cease upon the Brown vs. Board of Education or after the development of the Civil Rights Act of 1964. As we examine the controversy and discourse of Title IX—especially regarding women in sports—it becomes clear that the American public was still very much interested in creating
The idea of equity in society particularly in athletics has been a major topic in athletics for many years. However, in spite of the long and storied history of the fight for equity in athletics we still see a lot of misunderstanding especially involving one particular law. This law is Title IX which has a number of awful misconceptions associated with it even from female athletes themselves. One misconception that is very popular especially among the critics of Title IX is the idea that “Title IX exists to force to schools to drop men’s sport’s”(Kane, pg. 3). This is something that was reinforced by an report authored by Dr. Mary Jo Kane who is a Professor at the University of Minnesota regarding the 40th anniversary of Title IX. Dr. Kane indicated that she opens her sport sociology class discussions on Title IX by asking her class what they know about this subject. Dr. Kane indicated in her report that Title IX “remains a mystery to the vast majority of her students, both male and female” (Kane, pg. 3). Dr. Kane goes on to point out the misconception mentioned above is commonly said by her students including her female D1 scholarship athletes who are the ones that have benefitted most from this law. Overall Title IX is a great law even if it is a law that takes a lot of bad press although this is largely due to the actions or in some cases lack thereof from the leaders who reside in college athletics.
In 1972 the Congress passed an Educational Amendment stating that all federally funded schools should not discriminate anybody by gender from playing sports. (History of Title IX. 2011, September 13). The title 9 was made to give equality to all participants who are playing for a school. Mainly for girls who were discriminated from playing sports. U.S Secretary of Education, Rod Paige said “Without a doubt, Title IX has opened the doors of opportunity for generations of women and girls to compete, to achieve, and to pursue their American Dreams. This Administration is committed to building on those successes.” (United States. Department of Education; United States. Secretary of Education 's Commission on Opportunity in Athletics, 2003, 2) Even though this law has been passed and has ensure equality to a lot of woman out there, there is still a handful of high schools that break this law. Torrey Pines High School had a women 's basketball team that went undefeated in the year of 2013. But it still showed that the boys games had more fundings than the girls team. The bleachers would be close to full every game, even though the boys team at this high school didn’t have a great season like the women 's team for this school. According to this
Imagine being a female athlete before 1972, you practice playing basketball everyday just like the boys do, but they have multiple scholarship opportunities to go to college where as females do not. They tell you to be a cheerleader or work in the kitchen and stay at home, but in your heart you are a competitor and have a passion for sports. This is a feeling that many females felt before Title IX; was explicated to give female’s gender equality in sports. Title IX has positively affected women’s sports over the years, but can negatively impact men’s teams, especially within the collegiate field. Title IX has changed budgeting and participation numbers between males and females, while opening up several opportunities for women. I am going to inform you how Title IX affects females and males in collegiate and high school sports, the history about Title IX, facts and statistics, how it has positively changed the way women participate in sports, and what it has to do with race and minorities.
In 1972 Congress passed the Educational Amendments. One section of this law, Title IX prohibits discrimination against girls and women in federally funded education, including in athletic programs. Since its arrival, in regards to athletics, there have been arguments for and against the many aspects pertaining to this law. Title IX has had a large impact on high school and college athletics in the attempt to give females an equal opportunity, but the means by which they are achieving this goal is an ongoing debate.
What else did Title IX impact you ask? Being a college student, a woman college student, I really appreciate the times now. According to Women’s Sports Foundation Online (2002), before Title IX women were not
Since women have been allowed to participate in sports, the global community has become a closer knit. Scholars and organizations have acknowledged this and moved their focus to helping women gain equality in several different aspects. One being the passing of title xl, which protects individuals from discrimination under any education program or activity that receives federal funding. This one action has helped shift
Over two decades have passed since the enactment of Title IX, a federal law prohibiting sex discrimination in federally funded education, including athletics. As a result of Title IX, women and girls have benefited from more athletic participation opportunities and more equitable facilities. Because of Title IX, more women have received athletic scholarships and thus opportunities for higher education that some may not have been able to afford otherwise. In addition, because of Title IX the salaries of coaches for women's teams have increased. Despite the obstacles women face in athletics, many women have led and are leading the way to gender equity.
Throughout history, according to the laws of almost every country, males have been the dominate sex. In almost every sector of life, the law has granted men more rights and privileges, whether it be property rights or the right to vote. However, in the United States, ever since women’s suffrage, all women’s rights have been increasing steadily. One privilege that men have had in the past, active and supported participation in intercollegiate sports, has also been opened up to women through Title IX, part of an amendment to the 1964 Civil Rights Act. Although Title IX does not solely target sports, its effect on college sports across the United States
The Effects of Title IX Opener: Title IX states that “No person in the United States shall, on the basis of sex, be excluded from participation, be denied the benefits of, or be subjected to discriminate under any education program or activity receiving Federal financial assistance.” Although Title 9 has helped provide opportunities, it has hurt men's athletics as well. Since Title IX, many scholarships cuts and loss of men’s sports all together have occured. A problem with Title IX is that there aren’t enough women joining intercollegiate programs to keep men’s sports alive in universities Nearly three-quarters of America’s institutions are increasing female athletic opportunities by adding sports such as lacrosse, golf, and crew.
This past June marked the 40th anniversary of Title IX, a United States law stating that no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance. Although the wide spectrum in which Title IX covers includes many educational issues, its application to NCAA athletics has especially been confounded, because, unlike most educational institutions, athletic programs are gender-segregated by sport. In terms of intercollegiate athletics, Title IX essentially states that that all academic institutes of higher education are
Since Title IX’s beginning, American culture has transformed from looking down on female athletes to admiring them and the benefits they receive. Females no longer need to be overly reminded that they have the right to participate in athletics. Therefore, it is no longer necessary that there be a law dictating that there be equal amounts of male and female
The law, however, not only applies to primary and secondary schools, it also applies to post-secondary institutions like Oregon State, the University of Washington, and many other colleges. Although there are a number of people who believe that the law has limited the equal access to sports between men and women, the law, has, in fact, made a positive impact on our education. One that reaches far and wide. It’s been forty-six years since Title IX was passed and started bringing gender equality to the world sports, so how have things changed for women throughout the years?