Analysis of a Titleist Irons Advertisement There are so many companies that boast that they have the best irons and longest driver in golf, but Titleist has associated themselves as the elite golf club manufacturer. Known mostly for golf balls, Titleist has come a long way with their exceptional feel and great looks to improve the games of every golfer. Titleist ran a print advertisement in the April 2010 Golf Digest magazine displaying advanced performance in their clubs. The tagline reads, “Improvements You Can Feel” (16-17). The Titleist AP1 & AP2 irons are the products being sold in this ad. When people think of golf, Nike or Callaway is normally what comes to mind, but Titleist is known for their performance in the clutch. The …show more content…
It establishes logos by showing that serious golfers can turn into PGA Tour players with these irons… not exactly, but it can be done. According to Psychologist Jib Fowles, author of “Advertising’s Fifteen Basic Appeals,” this advertisement demonstrates the need to achieve, dominate, and attract attention (421-423). The need to achieve relates directly to the headline of the ad, “Improvements You Can Feel. Advanced Performance” (16-17). In the ad, Titleist wants people to feel dominant with these irons and destroy the golf course because of all the improved technology packed into such a small club head. Everyone wants to feel the need for attention and Titleist does just this. Possessing these irons means that golfers want the biggest and best clubs out on the market with the latest design.
The type of headline used in this Titleist golf ad according to Bovée and others, authors of the article “Making the Pitch in Print Advertising,” is a slogan/logo headline (433). The combined headline gives the reader two reasons to buy, one for the “Advanced Performance” and “Improvements You Can Feel.” This is the only club in which golfers get both for greater impact and playability. The ad also conveys a picture-and-caption copy that relies on the photographs to tell the story. Below the photo is a club shown piece by piece, it lists all the details and selling points that make the reader take action.
The use of black and white dominates,
1. The nation is at war, and your number in the recently reinstated military draft has just come up. The problem is that, after serious reflection, you have concluded that the war is unjust. What advice might Socrates give you? Would you agree? What might you decide to do? Read the Introduction, Chapter 2 Crito and the Conclusion Chapter 40 Phaedo by Plato.
Over the past 29 plus years of working in this school district as a teacher, vice principal, STEM coach, instructional coach, and Title 1 coordinator, I would have to say my involvement in Title 1 has had the steepest learning curve. In all of my other jobs, I was able to learn how to be a teacher, coach or administrator through university coursework and classes offered for credential renewal. However, being a Title 1 coordinator this year has put me in the “shoes of a new learner,” much like my former students where I feel as though my head may explode with all of my new knowledge. I would like to pass along my new learnings about Title 1 and why it is so important to the White Pine County School District.
The brand image of Altius is still positive and professionals are open to trying other brands so Altius should not worry about innovating. The elevate strategy also packages the balls in the same packaging so the brand is not undermined and the perception of the ball by customers is that it is of high quality and better. Furthermore the new Elevate line will only be offered in the off course channels so the professionals using Altius who get their equipment mainly in the on course channel don’t have to worry about the prestige of the brand as the only products offered there are the professional golf ball lines, hence Altius will make a clear distinction between who the balls are targeted for. In the qualitative analysis we see that the margin for elevate is higher than it is for competitors at 64% compared to their estimate of competitors being between 50-60%, even though it is lower than the normal 70% Altius enjoys it is necessary to cut down the margin now in order to penetrate the off course channel and target the new golfer segment.
Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape
Matt Lamkin’s “A Ban On Brain-Boosting Drugs is Not the Answer” first appeared in Chronicle of Higher Education in 2011. In this essay Lamkin aims to convince his reader not to deter improper conduct with threats, but to encourage students to engage in the practice of education. Lamkin tells us “If colleges believe that enhancing cognition with drugs deprives students of the true value of education, they must encourage students to adapt that value as their own” (642). Appeal to logic, consistency, and compare/contrast are techniques Lamkin skillfully uses to create a strong effective essay.
Dissolved oxygen is oxygen that is trapped in a fluid, such as water. Since many living organism requires oxygen to survive, it is a necessary component of water systems such as streams, lakes and rivers in order to support aquatic life. The dissolved oxygen is measured in units of parts per million (ppm). Examine the data in Table 4 showing the amount of dissolved oxygen present and the number of fish observed in the body of water the sample was taken from; finally, answer the questions below.
Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.
The company’s CEO and founder Ely Callaway was a golf champion himself during his twenties and was a powerful motivator defining the company’s culture
The text states “I'm only 23, but I've spent a lifetime on the range.” (Berger 1) Although most people think they can just pick up a club and be good at the sport, they can’t. Most pro golfers have spent their entire lives practicing, most of them have probably dedicated most of their live perfecting their skills. For all other sports the athletes do the same thing, so golf must be a sport. Pro golfers usually don’t have jobs, they don't because they have to spend every day practicing and getting better. Golfers have to leave their jobs to go pro, they have to dedicate their whole lives practicing and getting better at the sport. People in other pro sport leave their jobs to practice, and so does golf so it must be a sport. In one day, the average tour pro spends about three to four hours concentrating on the full swing and the same amount of time on the short-game. (Schiffman 1) Although most people think that golfers don't do much, they do. Golfers spend about eight hours a day a day practicing, that is almost the whole day dedicated to getting better. Most people in other sports don't even spend that much time practicing their sport, so golf must be a sport. Golfers train as hard if not harder then other athletes in other
Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.
With the professional endorsement by these golfers, the target market was able to see the product in action and also learn how to properly use them. With practice, these average
Since the age of four, when I was barely old enough to swing a putter, I have loved the game of golf. My dad, passing his love of the game down to me, would take me out every Sunday to Woods Edge Golf Course in Edgewood; he taught me the ins and outs and the dos and don’ts of the sport. One of the earliest memories I have of these trips to Woods Edge is being a mere couple of inches from driving the cart into a pond while dad was teeing off; this would definitely be considered a don’t in the world of golf. I received my first set of clubs for Christmas when I was eight and a year later, a pass to Pin Oak. Boy was I thrilled. I began to golf by myself and learn my own lessons through my experiences on the course. But as I grew as a golfer on my own, my dad was still there tweaking my swing in the back yard and taking trips to Edgewood with me. My dad is a big reason why I have a passion for the game of golf.
The doctor-patient relationship always has been and will remain an essential basis of care, in which high quality information is gathered and procedures are made as well as provided. This relationship is a critical foundation to medical ethics that all doctors should attempt to follow and live by. Patients must also have confidence in their physicians to trust the solutions and work around created to counter act certain illnesses and disease. Doctor-patient relationships can directly be observed in both the stories and poems of Dr. William Carlos Williams as well as in the clinical tales of Dr. Oliver Sacks. Both of these doctors have very similar and diverse relationships with multiple patients
Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more
Collaborators need to focus on directly supporting Tiger and his golf game, ensuring he is performing at his optimal level to result in the increased likelihood of wining more tournaments. Companies who have hired Tiger as the face of their product brands need to create a direct correlation between the intangible benefits of Tiger’s brand – credibility, customer loyalty, and dependability.