Tobacco Advertising Essay

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

Today the tobacco industry is barred from directly recruiting celebrities to endorse smoking. Therefore, tobacco companies have begun to use covert advertising in movies. This has proven to be a very profitable tactic for the tobacco companies. Covert advertising in films have helped the tobacco industry to target new users of tobacco. In this type of advertising cigarette makers receive more advertising time for their money than just a quick glance of a cigarette pack or an advertising billboard. In almost every movie with covert cigarette advertising, there are scenes in which a few of the characters smoke; typically these characters are smoking in a manner that glamorizes the use of tobacco. (Tye, J. 2010)

In Cross’s opinion, she believes people are bamboozled by propaganda because they fail to recognize when they experience it (248). The thirteen propaganda methods Cross describes in this essay include the following: Name-Calling, Glittering Generalities, Plain-Folks Appeal, Arguementum Ad Populum (Stroking),

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

Although it remains a large portion of the U.S’ economy, tobacco smoking can lead to a variety of diseases and disorders that affect the user. The effects of smoking tobacco not only affect the user but surrounding people as well: permanently destroying their lungs and children, increasing the chances of diseases and of cancer.

The use of tobacco is a very controversial topic here in the United States. The harmful side effects of tobacco are well known and consequently, many believe that it should be outlawed. Though this has not yet occurred, constant regulations on the industry and

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

espn.org). Setting up so called awareness camps in high schools all over the US, these tobacco companies showed the cool cigarette bearing culture to teenagers and politely asked them to stay away from it. As a result a higher percentage of students who attended these camps took up smoking comparative to those who did not attend. Also there has been a discovery of tobacco industry documents in which it was stated that the “companies have carefully studied the habits, tastes and desires of their potential customers and then used that research to develop products and marketing campaigns aimed at them” ("Tobacco Advertising & Promotion." espn.org). Amazingly, they succeed every time. They are able to persuade customers that new brands are less risky and trick them by misleading names and claims dampening the real harm cigarettes can potentially cause. In the landmark lawsuit against the major tobacco companies of the United States, Judge Kessler issued a final opinion against them which “prohibits the tobacco companies from committing acts of racketeering in the future or making false, misleading or deceptive statements concerning cigarettes and their health risks” ("The People v. Big Tobacco." tobaccofreeaction.org). In another case, a tobacco company in USA was sued for

Fortunately, the tobacco industry's behavior is likely to change due to the increasing legal and societal pressures. Much legislation has been imposed to tobacco firms based on codes of behavior, different government strategies and litigations, especially after 1980 where anti-smoking groups reactions, led to higher restrictions throughout

While today’s generation encourages smokers to kick the nasty addiction of cigarettes, commercials and ads from the early 1900’s promoted that smoking tobacco was the best thing since sliced bread! By using attractions of sex appeal, social acceptance and even as a tool to health, the tobacco company produced thousands of advertisements hoping to persuade their audiences to increase their profits. Everywhere you looked, there were ads for smoking! Even all the movies had actors with a cigarette on hand in every scene, tempting those watching that smoking tobacco was a lifestyle worth living. Though the companies made their advertisements persuading the customers that buying their product was in their favor, all they truly care about was the money in their pockets.

Though tobacco advertising has been monitered in the media, it still directly a cause for youth today to begin smoking and using tobacco products. The history of media's glorification of smoking is something of which cannot be erased and it is something impossible to shelter children from. Children's minds are easily manipulated and with smoking still shown in movies, its simple to influence their decisions and give off the wrong impressions on smoking. Stores even place ads for cigarettes at a level where young children cannot see them but that doesn't stop them from vieweing ads on televisions, magazines, or again from movies they are allowed to watch. Tobacco companies pay movie industries and directors to have their products shown in a movie which as a result both companies would recieve a lump amount of money for product endourcing.(Stanton ) It's easy for movie producers to agree to this because they'd end up with a lot of money just to simply have a box of cigaettes with the logo showing on table which seems harmless but it's not.

Did you know that 20% of adult’s smoke cigarettes in the United States and every year more than 480,000 people die from tobacco use and exposure to secondhand smoke, making it the leading cause of preventable death in this country? (CDC, 2017) How many of those people do you think have children? Second-hand smoke is just as dangerous as lighting up according to the Center for Disease Control and Prevention. It causes numerous health problems in infants and children, including more frequent and severe asthma attacks, respiratory infections, ear infections, and sudden infant death syndrome. (CDC, 2017) Anti-smoking advertisements began in 1998 as part of a 206-billion-dollar settlement. Major tobacco companies, including Philip Morris USA, R. J. Reynolds, Brown & Williamson, and Lorillard, were to pay for anti-smoking ads due to a lawsuit from 46 states. The states filed a lawsuit against the major tobacco companies for Medicaid and costs incurred while treating the sick and dying cigarette smokers. (Public Health Law Center, 2015) In 2012, the federal government took on an effort to attack the nation’s tobacco addiction with a series of advertisements highlighting the grisly toll of smoking. (Harris, 2017) You have probably noticed one of these ads. In one TV ad, a woman who has a hole in her neck and barely any hair on her head after suffering head and neck cancer. (Harris, 2017)

b. Sub-point B: Another cause, can also be influenced by social media, newspaper, and TV.Jeff Carpenter wrote on ABC News article,on November 1st, 2001, he states “the tobacco industry has altered its advertising, ads still lure teens into buying tobacco products”. Advertisements would target viewers to earn more money. Tobacco companies stopped outdoor billboards, but have taken these advertising dollars and put them into local convenience stores.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.