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Tobacco And Tobacco

Decent Essays

A study entitled, Effect of sports sponsorship by tobacco companies on children’s experimentation with tobacco, utilized a questionnaire that asked adolescents aged 13-16 about their knowledge of tobacco’s addictive and destructive nature, their level of temptation to buy or experiment with tobacco, and their awareness of tobacco as a sponsor of sporting events. The majority of those questioned were cognizant of the significant negative implications that tobacco could have on one’s health, including causing cancer, heart disease and reducing lifespan. Nonetheless, those who watched sporting events with tobacco sponsors were enticed to buy cigarettes. Youth associate sport with the attributes of a healthy lifestyles in the same fashion as adult fans, the difference lies in the pliability of their understanding. This study showcases that those who were most likely to experiment or buy tobacco products were not only aware of the affiliations of tobacco and sports, they had also viewed the sporting events (Vaidya, Naik, Vaidya, 1996). This is pertinent due to the fact that adolescents watching the matches attributed the athletic abilities of the players to the usage of tobacco products. Some children believed that the athletes were smokers, and extrapolated the false notion that, “smoking gives more strength, improves battling and fielding, and increases chances of winning” (Vaidya, Naik, Vaidya, 1996, p. 400). Having said that, youth who didn’t watch the sporting events but who

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