Toyota Corporate Overview
The Toyota Motor Corporation (TM) founded its organization on August 27, 1937, by Japanese entrepreneur Kiichiro Toyoda. Mr. Kiichiro and his son Shoichiro Toyoda primarily focused on design, assembly, manufacture, and sales of vehicles and its parts along with accessories in Japan, Asia, Europe, and North America. In addition to this, the company is well-known for mass-producing cars like Toyota, Daihatsu, Hino, and Lexus that sell in about 190 countries and regions, which has earned Toyota the reputation as being the world 's number one largest auto manufacturer. As a matter of fact, they also have advanced environmental technologies in the automotive industry with the success of the Hybrid Prius and Camry. According to TM 's annual report in 2013, the enterprise made "$213 billion and the business uses 333,498 workers at their different locations worldwide" (TMCG, 2016).
Toyota is a differentiated leader in the automotive industry; however, their status quickly changed after October 2009, because news stations reported that 6 million vehicles had a recall due to sticky accelerator pedals. The recall hurts the firm 's reputation because they pride themselves on being the safest automotive manufacturer due to the commitment to quality, innovation, and caring about the planet. With this mind, TM must seek partnerships with a supplier under the different type of products. In fact, the purpose of this paper is to take an analytical look at the