Toyota's Business Environment

1315 Words Apr 8th, 2008 6 Pages
Introduction

Toyota created and revolutionised by Sakichi Toyoda the inventor of the world’s first automated loom in 1918. Sakichi sold his patent for the automatic loom for the sum of £100,000 in 1929 and then donated the proceeds to his son to develop automotive technology at Toyota. Production of the first prototype known as the Toyoda AA passenger vehicle begins in 1936, the Toyoda motor corporation began. The Toyoda family were superstitious and changed the letter ‘d’ to a ‘t’ as the letter ‘t’ only requires 8 strokes and 8 is a lucky number in Japan.
Toyota Motor Corporation was formally founded on 28th August 1937 with a total investment of 12 million yen (approx. £300,000).
Toyota is at the heart of global manufacturing, a
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By 2011 Toyota and Honda will both expand there car building capacity by 20 percent in central and eastern Europe. This poses a massive threat for the European market; however Toyota need to gain traction in Europe to reach its global 15% stake and overtake GM motors.
(news.bbc.co.uk/2/hi/business/3116180.stm)
American Car Market- the United states are finding difficult to grow as there car sales are beginning to flatten out. They are now concentrating on Europe sharpening appeal with cost-conscious and green minded consumers. Sales of General Motors in North America have fallen so the company has cut production by 10%. There are many factors affecting American production such as high oil prices plus a less sizzling economy and interest rates rising spells out desperate challenge for American car manufacturers.
(www.backboneamerica.net/2006/02/27/the-downfall-of-general-motors)
General Motors
Sales of General Motors in North America have fallen so the company has cut production by 10%. There are many factors affecting American production one is high European oil prices then there are job losses in a less sizzling economy and interest rates rising spells out desperate challenge for GM. GM will shed 30,000 jobs and close eight factories is, regrettably, just the beginning. Toyota before to long will knock GM of the perch it has had since 1931 as the
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