Tylenol

Over the past two decades, pharmaceutical companies have quietly invaded American’s homes by introducing new miracle drugs such as OxyContin into their daily lives. Purdue Pharmaceuticals introduced OxyContin saying it was a miracle cure for pain that would last twelve hours. However, “even when doctors began reporting that patients were complaining

With access to prescription drugs, people are able to treat a multitude of diseases and illnesses. These drugs help deal with pain, inability to sleep, depression, and much more. Every day we are increasingly living in a world where there is better living through chemicals. However, what most do not seem to see is the rising tide of pain, illness, and ultimately death being caused by the pills people take every day. Most keep drugs in a special place in their minds, where they see them as harmless. Sadly, this is not the case, and in some cases our prescription drugs can be just as harmful as illegal drugs (King 68).

During this time the first DTC print advertisement for Merck an “antipneumococcal vaccine, Pneumovax(pneumococcal vaccine polyvalent) was printed in Reader’s Digest (Ventola).” That created a chain effect and shortly later “Boots Pharmaceuticals ran the first DTC broadcast advertisement, which promoted the lower price of its prescription brand of ibuprofen (Rufen), compared with Motrin (Ventola).” Today, the US pharmaceutical industry spends $3.1 billion on advertising prescription drugs directly to consumers.

Sweeping the nation on a mass caliber is the opioid crisis. Stories have been depicted by every news channel across the nation on the crisis that has destroyed countless individuals lives. According Alanna Semuels's article, "Are Pharmaceutical Companies to Blame for the Opioid Epidemic?", she reports the fault of the calamity. Semuels points out that the perpetrator of this utterly horrendous plague is the doctors who have over-prescribed medication, as well as the pharmaceutical industry. This crisis has been slowly evolving over the past decades but is only now making its way into the mainstream media headlines. The pharmaceutical industry has been steadily infiltrated its' way into all arrangements of healthcare in the sole pursuit of gaining

This paper will look into one of the most commonly used and sought for drugs found on college campuses in the world today. Adderall and other forms of the “smart drug” have become more and more popular when it comes to students and young professionals trying to get an advantage. It will discuss both the positive and negative side effects of taking these smart pills along with the specific affects/reasons for ingesting them whether they are prescribed or not.

How many of you have taken a tylenol pill. What if you died days after taking them, what about hours, minutes, seconds. This is what happened in Chicago 1982 after someone got tylenol pills and poisoned them with 100 to 10000 times the fatal dose. Seven people were killed and more poisoned bottles were found after this. One family and other individuals were found dead because of this. In total it ended up being seven dead. No one was ever convicted for the murders, but three people were suspects in the investigation.

When J&J realized that their Tylenol capsules caused the deaths of four Chicagoans, they immediately initiated a recall of all Tylenol products, and spread the news by any means possible. Cars with sirens and loudspeakers drove through the city and suburbs of Chicago, urging residents to throw away any Tylenol capsules they might have. Schools were contacted, and they instructed students to bring all Tylenol products to the school nurse. News flashes were initiated to warn people of the Tylenol danger as well, and all stores were instructed to remove Tylenol products from their shelves. Removing the products was a gutsy move, not only because it was dangerous to the company by recalling so much products, but there was also a fear that the killer

According to Lewis (2006), crisis is “an interruption from previously normal state of functioning resulting in turmoil, instability, and a significant upheaval to a system” (p. 27). In other words, a crisis is a negative predictable or unpredictable event that affects the future trend of individuals, groups, organizations, and government. For instance, pharmaceutical company Johnson and Johnson had an unpredictable crisis in 1982 with its product Tylenol, which was laced with cyanide and led to several murders in Chicago. The events of this crisis could have changed the perception of Tylenol products. Another example of organizational crisis was the predictable 2012 Hurricane Sandy. Although companies of all sizes expected the Hurricane due to the weather forecasting, some areas in New York and New Jersey were affected worse than others. There were businesses that terminated operations for several business days. In addition to Hurricane Sandy being an organizational crisis, it was also a crisis for many families that lost power in their homes and a crisis for government departments such as FEMA (Federal Emergency Management Agency), and other agencies within local and state governments.

This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption. According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty-five percent of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By February 1983, Tylenol had regained a twenty-four percent share of the market(Diary of an Amazing Comeback). In the 1990's, Tylenol again reached its thirty-five percent of the market which at this time accounted for a two billion dollar market(Laurels: The National Business Hall of Fame, Fortune). By regaining their share of the market, this demonstrated that the consumers had faith in the McNeil company's ability to produce safe and trustworthy products, i.e. Tylenol, for their comfort and happiness.

Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it was also a large income earner that commanded nearly 15% of the company’s total profits. That being the case, the 1982 crisis was not only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the company’s existence; putting at risk a multi million investment which the investors had a lot of faith in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not, the company had to act swiftly to counter the legal issues which were ensuing and mitigate huge impending losses. It was really a trying moment for the top management of Johnson & Johnson and more so to the CEO, James Burke, who faced the toughest test of his managerial career during this time. Though the crisis was amicably solved, there were some legal issues that were imminent and some valuable lessons learnt from the episode.

Tylenol, a trusted brand of medicine, is great for treating pain, headaches, fevers, and etc. But could you ever trust them again if you had known that people had died as a result of taking Tylenol? Well recently in 2012 Johnson & Johnson, the company that owns Tylenol had a huge recall of infant Tylenol because of dosing problems. J&J had taking full responsibility for the mistake and corrected the mistake. The publicity hurt them mostly because it was infant Tylenol, so it could damage the reputation with people buying the product for their children. It also hurt J&J more with Tylenol because this is not there first recall. Back in 1982 Tylenol made its very first recall after several people died from taking Extra-Strength Tylenol. Then again

In the wake of the thalidomide disaster, the overall perception of the pharmaceutical industry and indeed that of drug regulatory bodies had turned to that

Consumers do not always evaluate prices objectively. Often a referenced price is a known and available price, like that of a competitor. Pricing Datril at par with Tylenol and advertising it as a new substitute with same features may have been a fraught tactic in a short-run test environment. Market penetration and share take time and is unknown. Additionally, a price war could have ensued with Tylenol due to cost differences especially in advertising.

Sealed bottles were tampered with and extra-strength Tylenol capsules were replaced with cyanide-laced capsules. These bottles were then resealed and placed on shelves of pharmacies in the Chicago area. Seven people died as a result. Tylenol was called upon to explain why its product was killing people.

The infamous Tylenol murders began September 30, 1982 when the world discovered that extra-strength Tylenol was used to murder three people. Days later, new stories emerged with three more people dying from cyanide filled Tylenol capsules. From the public perspective things were clear, a product used to heal people was now killing people. While Johnson & Johnson were able to weather the storm and even rebound, fate issued them another potentially-fatal blow on February 10, 1986, when a women died from