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Strengths * One of largest tobacco companies worldwide * Key note product/brand * Substantial cash growth * Phillip Morris SWOT Analysis
Phillip Morris SWOT Analysis
Revenue Distributed in Important Areas * Excellent employee morale | Weaknesses * Key note product/brand unhealthy * Substantial cash growth obtained at the risk of human health * Social perception of product has negative effect on company image * Taxation & Regulation | Opportunities * Smokeless tobacco * Acquiring company for tobacco quitting aids | Threats * Laws prohibiting tobacco use * Competitors * Lawsuits |

Strengths With any company, it is imperative that upper management is able to identify the strengths and weaknesses that …show more content…

Many spoke of excellent benefits packages, rewarded for hard work, career advancement and open communication and relationship with upper management. Majority of the employees were either interns or former employees and most remained anonymous.
Weaknesses
As with any company, though you have your pros, the cons of a company are almost a guarantee because nothing is absolutely perfected. The same product that began to be manufactured for Phillip Morris in 1924, would later be discovered as a health risk to those who consumed it (Cancer Council, 2013). Consequently, during the 1920’s when Marlboro were being manufactured, the first medical reports were reporting that the smoking of cigarettes were being linked to lung cancer, however; the newspapers and its editors seemingly were protecting the tobacco companies who advertised heavily in the certain areas (Cancer Council, 2013). The newspaper editors decision to not disclose this information to the public would be one factor that would later come back to haunt tobacco companies such as Phillip Morris years later. Nearly three decades later in the 50’s and 60’s major medical reports would confirm that tobacco use caused a range of serious diseases (Cancer Council, 2013). With medical reports now confirming that the smoking of cigarettes (tobacco use) is a detriment to the health of people who use it, this would begin to make the social

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